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HECRevestimentos à Base de ÁguaEspessamentoReologiaSuspensão de PigmentoEstabilidade de Armazenamento

Éter de Celulose para
Revestimentos à Base de ÁguaSoluções HEC para Controle de Viscosidade, Reologia, Suspensão de Pigmentos, Aplicação com Pincel e Rolo, e Consistência Estável na Embalagem em Sistemas de Revestimento de Emulsão Polimérica.

LANDERCOLL HEC ajuda fabricantes de tintas à base d'água a melhorar a eficiência de espessamento, a estabilidade da viscosidade, a suspensão de pigmentos e cargas, o desempenho de aplicação e a estabilidade de armazenamento em formulações de tintas interiores, exteriores, primers e decorativas.

Resposta rápida

HEC (Hidroxietilcelulose) é o principal éter de celulose utilizado em tintas à base de água. Funciona como espessante de fase aquosa e modificador reológico que controla a viscosidade, suporta a suspensão de pigmentos e cargas, melhora a aplicação com pincel e rolo, ajuda a reduzir escorrimentos e mantém a consistência estável no recipiente durante o armazenamento.

Water-based coating application with roller Revestimentos à Base de Água · HEC
Paint brush and coating formulation

Controle de viscosidade e suspensão de pigmento para aplicação consistente com pincel e rolo.

Emulsão · Pigmento · Reologia
Estrutura da Formulação de Revestimento
01
02
03
Espessamento
Reologia
0.2%Dosagem inicial para interior
1.0%Faixa superior de alto PVC
HECEspessador primário
O desempenho de revestimentos à base de água depende do equilíbrio entre o aumento da viscosidade e a suspensão de pigmentos, com fluxo de aplicação suave e consistência estável na lata.
HECPrimary Product
0.2%–1.0%Dosagem Típica
8 TiposCoating Systems
TDS · SDS · COADocumentos sob Solicitação
25 kgEmbalagem para exportação

Optimize your water-based coating formulation?

Coating Systems

What Are Water-Based Coatings?
Uma Visão Geral do Formulador

Water-based coatings are coating systems in which water serves as the primary liquid phase and dispersion medium. They incorporate polymer emulsions, pigments, fillers, additives, and functional modifiers to deliver decoration, surface protection, color, smoothness, or specialized performance across a wide range of substrates and environments.

Water-based coating application Paint formulation and brush application
Thickening + RheologyThe core balance in water-based coating formulation design
Typical Products

Typical water-based coating products include interior wall paint, exterior wall paint, latex paint, emulsion paint, primers, texture coatings, façade coatings, waterproof coatings, protective coatings, and selected industrial coatings. The shift toward water-based systems continues to grow as formulators seek lower VOC content and improved environmental compliance.

Componentes da Formulação

A typical water-based coating formulation includes polymer emulsion, titanium dioxide, pigments, fillers, water, dispersants, wetting agents, defoamers, preservatives, pH modifiers, coalescing agents, rheology modifiers, and cellulose ether.

HEC Role

Éter de celulose — specifically HEC (Hidroxietil Celulose) — is used as the primary water-phase thickener and rheology modifier. It controls viscosity, supports pigment and filler suspension, improves brush and roller application behavior, helps reduce sagging on vertical surfaces, and maintains stable in-can consistency during storage and distribution.

Interior CoatingsViscosity control, smooth application, pigment suspension.
Exterior CoatingsSuporte antiescorrimento, corpo do revestimento, estabilidade de armazenamento.
Wall CoatingsAplicabilidade com pincel, aplicação com rolo, suporte de nivelamento.
PrimersFlow control, penetration balance, stable viscosity.
UndercoatsBody, coverage support, suspension stability.
Decorative CoatingsTexture control, consistency, application stability.
High-PVC CoatingsFiller suspension, body, anti-settling support.
Revestimentos IndustriaisViscosity stability, compatibility, controlled flow.
Visão Geral do Sistema

Why Water-Based Coatings
Precisam de Éter de Celulose

Without suitable thickening and rheology control, water-based coatings face performance and stability failures that affect both manufacturing quality and end-user experience. Too low viscosity causes pigment settling, splashing, and sagging. Too high viscosity or poor rheology increases brush drag and roller marks. Unstable storage leads to hard sediment layers difficult to re-disperse.

LANDERCOLL HEC helps build viscosity in the water phase and supports a balanced coating structure. It keeps pigments and fillers suspended while allowing the coating to flow smoothly under application force — and then recover sufficient body to resist sagging after application.

Cellulose ether helps water-based coatings achieve thickening efficiency, viscosity control, rheology behavior, pigment suspension, filler stability, brush and roller application, leveling support, anti-sag support, storage stability, and coating uniformity.

Water-based paint formulation
01
EspessamentoBuilds target viscosity at low dosage levels in the water phase.
02
Controle de ReologiaBalances flow during application and recovery after application.
03
Suspensão de PigmentoKeeps TiO₂, pigments, and fillers evenly distributed during storage.
04
Estabilidade de ArmazenamentoMaintains viscosity and suspension during shelf aging.
Benefícios de Desempenho

10 Ways HEC Improves
Revestimentos à Base de Água

Water-based coatings must maintain stable in-can consistency, suspend pigments and fillers during storage, and deliver smooth brush and roller application with controlled leveling and anti-sag behavior. LANDERCOLL HEC helps manufacturers deliver products that perform consistently from production to end use.

01
Eficiência de EspessamentoBuild target viscosity at low dosage levels in the water phase.
02
Controle de ViscosidadeManter viscosidade consistente na embalagem e na aplicação.
03
Comportamento ReológicoBalance flow during application and recovery after application.
04
Suspensão de PigmentoKeep TiO₂, colored pigments, and fillers evenly distributed.
05
Estabilidade da CargaReduzir a sedimentação de carbonato de cálcio, caulim, talco e sílica.
Core Performance Balance
01 Espessamento

HEC builds viscosity in the water phase, improving in-can appearance, application control, and suspension stability at typical dosages of 0.2%–1.0%.

02 Controle de Reologia

Provides water-phase structure that flows smoothly under brush or roller force and recovers body to resist sagging on vertical surfaces.

0.2%Dosagem inicial para interior
1.0%Faixa superior de alto PVC
Water-based coatings must balance viscosity build and pigment suspension with smooth application flow and stable in-can consistency.
06
Aplicação com Pincel e RoloImprove coating transfer, spreading, and application feel.
07
Suporte ao NivelamentoHelp reduce brush marks and roller marks in the dried film.
08
Suporte Anti-FlacidezImprove coating body on vertical surfaces after application.
09
Estabilidade de ArmazenamentoMaintain viscosity and suspension during shelf aging.
10
Uniformidade do RevestimentoSupport consistent color, opacity, and texture across the film.
Too low viscosity — coating appears thin, pigments settle, splashing during application
Too high viscosity — difficult to stir, apply, or spread; increased brush drag
Unstable storage — pigments settle into hard sediment difficult to re-disperse
Sagging on vertical surfaces — coating runs before the film dries
Produto Recomendado

HEC for
Revestimentos à Base de Água

HEC is the primary LANDERCOLL cellulose ether product for water-based coating applications — delivering reliable thickening, viscosity stability, pigment suspension, and flow control in polymer emulsion systems.

Referência de Formulação

Typical Water-Based Coating
Componentes da Formulação

Water-based coating formulations vary by binder type, pigment and filler loading, target viscosity, application method, substrate, and market performance requirements.

ComponenteFunction in Water-Based Coatings
Emulsão de PolímeroMain film-forming binder.
Titanium DioxideProvides whiteness and hiding power in selected coatings.
PigmentosProvide color and decorative appearance.
FillersAdjust opacity, texture, body, cost balance, and coating properties.
ÁguaMain dispersion medium.
DispersantesHelp disperse pigments and fillers uniformly.
Wetting AgentsImprove surface wetting and pigment dispersion.
AntiespumantesReduce foam during production and application.
PreservativesSupport in-can stability and microbial protection.
pH ModifiersAdjust formulation pH and stability.
Coalescing AgentsSupport film formation in selected systems.
Cellulose Ether (HEC)Improves viscosity, rheology, suspension, and application performance.
Outros AditivosAdjust leveling, open time, surface feel, durability, or special functions.
Important: This is a general formulation reference only. Final water-based coating formulation must be developed and tested according to binder type, pigment and filler loading, target viscosity, application method, substrate, storage condition, and market performance requirements.
Guia de Seleção

HEC Product Selection
by Coating Type

Different water-based coating systems require different HEC viscosity profiles, suspension support, and rheology behavior. This table provides a practical starting reference.

Water-Based Coating TypeProduto RecomendadoPrincipais Requisitos de Desempenho
Interior Water-Based CoatingsHECViscosity control, smooth application, pigment suspension.
Exterior Water-Based CoatingsHECSuporte antiescorrimento, corpo do revestimento, estabilidade de armazenamento.
Water-Based Wall CoatingsHEC de viscosidade médiaAplicabilidade com pincel, aplicação com rolo, suporte de nivelamento.
Water-Based PrimersHEC de baixa a média viscosidadeFlow control, penetration balance, stable viscosity.
Water-Based UndercoatsHEC de viscosidade médiaBody, coverage support, suspension stability.
Decorative Water-Based CoatingsHEC de viscosidade média a altaTexture control, consistency, application stability.
High-PVC Water-Based CoatingsHEC de viscosidade média a altaFiller suspension, body, anti-settling support.
Industrial Water-Based CoatingsSelected HEC gradeViscosity stability, compatibility, controlled flow.
Note: Final product selection should be confirmed through formulation testing, as polymer emulsion type, pigment and filler system, PVC level, pH, surfactant, dispersant, preservative, defoamer, and production process can all affect HEC performance.
Referência de Dosagem

HEC Dosage Reference for
Revestimentos à Base de Água

The dosage of HEC in water-based coatings depends on coating type, target viscosity, pigment and filler loading, PVC level, HEC viscosity grade, binder system, and application method.

Interior Water-Based Coatings0.2%–0.7%
Exterior Water-Based Coatings0.3%–0.8%
Water-Based Wall Coatings0.2%–0.8%
Water-Based Primers0.1%–0.5%
Water-Based Undercoats0.2%–0.7%
Decorative Water-Based Coatings0.3%–1.0%
High-PVC Water-Based Coatings0.4%–1.0%
Industrial Water-Based Coatings0.1%–0.7%
Important: These dosage ranges are starting references only. Final dosage must be confirmed through viscosity testing, storage stability testing, pigment settling evaluation, application trials, leveling assessment, anti-sag testing, and coating appearance evaluation.
Funções Principais

Principais Funções de Desempenho do
HEC in Water-Based Coatings

In water-based coating formulations, HEC supports thickening, rheology control, pigment and filler suspension, brush and roller application, leveling, anti-sag behavior, and storage stability — the properties formulators and end users evaluate most directly.

01

Espessamento

HEC builds viscosity in the water phase of coating formulations. Proper thickening improves in-can appearance, application control, coating body, suspension stability, and overall formulation consistency. At typical dosage levels of 0.2%–1.0%, HEC can build a wide range of target viscosities depending on grade selection and formulation conditions.

02

Controle de Reologia

Water-based coatings require carefully balanced flow behavior. They must remain stable in the container, flow smoothly during brush or roller application, and recover sufficient body to resist sagging on vertical surfaces. HEC contributes to this rheological balance by providing water-phase structure that responds appropriately to shear forces during application.

03

Pigment & Filler Suspension

Titanium dioxide, calcium carbonate, kaolin, talc, silica, and colored pigments must remain evenly distributed during storage. HEC increases water-phase viscosity and structure, reducing the rate of pigment and filler settling and supporting more consistent color, opacity, and texture.

04

Aplicação com Pincel e Rolo

HEC supports smoother application by improving coating consistency, transfer efficiency, spreading behavior, and application feel during brushing and rolling. A well-thickened coating picks up and releases from the brush or roller more consistently, reducing uneven application.

05

Suporte ao Nivelamento

Good leveling helps reduce visible brush marks, roller marks, and uneven film appearance in the dried coating. HEC supports flow balance when properly selected and dosed within the complete formulation system.

06

Suporte Anti-Flacidez

For vertical wall coatings and thicker applications, HEC helps improve coating body and structural recovery after application, reducing the risk of sagging or running on vertical surfaces before the film dries.

07

Estabilidade de Armazenamento

HEC helps maintain viscosity and suspension stability during storage. This reduces pigment and filler settling, prevents hard sediment formation, and supports more consistent coating performance after extended shelf aging or temperature variation during distribution.

Solução de Problemas

Common Water-Based Coating Problems
and HEC Solutions

Many water-based coating stability and application problems are related to viscosity, rheology, and suspension — areas where HEC grade and dosage selection directly affect performance.

01

Low In-Can Viscosity

Causa Possível

Insufficient thickener, poor hydration, unsuitable grade.

HEC Support

Improve viscosity build and coating body.

02

Pigment & Filler Settling

Causa Possível

Weak suspension, low viscosity, heavy pigments or fillers.

HEC Support

Support pigment and filler suspension.

03

Storage Separation

Causa Possível

Poor suspension system, low viscosity, additive incompatibility.

HEC Support

Improve formulation stability.

04

Poor Leveling / Application Marks

Causa Possível

Unbalanced rheology, wrong viscosity, incompatible additives.

HEC Support

Support flow and leveling balance.

05

Roller Spatter

Causa Possível

Low viscosity, poor rheology, excessive water content.

HEC Support

Support controlled application behavior.

06

Escorrimento em Superfícies Verticais

Causa Possível

Weak structural recovery, low thickener efficiency, high film build.

HEC Support

Improve body and anti-sag support.

07

Rough Application Feel

Causa Possível

Poor filler dispersion, unsuitable viscosity, unstable formulation.

HEC Support

Support smoother application consistency.

08

Viscosity Instability During Storage

Causa Possível

Poor hydration, pH effects, surfactant or preservative impact.

HEC Support

Improve viscosity stability through grade selection.

HEC can help address many water-based coating stability and application issues, but final coating performance depends on the complete formulation system — including binder, pigment, filler, dispersant, surfactant, defoamer, preservative, pH, and production process.
Variáveis de Formulação

What Affects HEC Performance
in Water-Based Coatings?

Understanding the variables that influence HEC behavior in water-based coatings helps formulators make better grade selections, optimize dosage, and avoid common production and stability problems.

Sistema de Aglutinante

Different polymer emulsions — acrylic, VAE, styrene-acrylic, pure acrylic — affect viscosity response, compatibility, and film formation. HEC grade selection should be evaluated with the specific binder system.

Pigment & Filler System

TiO₂, calcium carbonate, kaolin, talc, silica, and colored pigments influence viscosity demand, suspension stability, and opacity. Higher filler loading increases thickening demand on HEC.

PVC Level

High pigment volume concentration systems typically require stronger suspension support and greater coating body control, often benefiting from medium to high viscosity HEC at upper dosage ranges.

pH & Adjustment Timing

Formulation pH and the timing of pH adjustment during production can influence HEC hydration rate, viscosity development, and long-term stability.

Dispersants & Surfactants

Dispersants and surfactants affect pigment dispersion quality, foam behavior, viscosity development, and compatibility with HEC.

Defoamers & Preservatives

Defoamers and preservatives may influence coating stability, viscosity, and application behavior. Compatibility with HEC should be evaluated during formulation testing.

Hydration Method

HEC must be properly dispersed and fully hydrated to deliver target viscosity. Poor hydration may cause lumps, delayed viscosity development, or unstable viscosity.

Processo de Mistura

Mixing speed, addition sequence, hydration time, temperature, and shear conditions can all affect final viscosity and coating stability.

Nível de Dosagem

Too little HEC may not provide sufficient thickening or suspension. Too much may reduce leveling, increase brush drag, or produce excessive application resistance.

Método de Seleção

How to Choose the Right HEC for
Revestimentos à Base de Água

Choosing the right HEC grade requires balancing viscosity target, rheology profile, pigment suspension needs, application method, leveling requirements, anti-sag support, and storage stability.

i.
Coating Type

What type of water-based coating are you producing? (interior, exterior, primer, decorative, industrial)

ii.
Viscosidade Alvo

What target viscosity range (mPa·s or KU) do you need?

iii.
Sistema de Aglutinante

What polymer emulsion system is used?

iv.
Pigment & Filler

What pigment and filler system is included, and at what loading level?

v.
PVC Level

What pigment volume concentration does the formulation have?

vi.
Performance Priority

Do you need stronger suspension, better leveling, or anti-sag support?

vii.
Application Method

What application method is used: brush, roller, spray, or trowel?

viii.
pH & Additives

What pH range and additive system are used?

ix.
Processo de Produção

What production process and hydration time are available?

x.
Estabilidade de Armazenamento

What storage stability requirement is needed? (temperature range, shelf life)

LANDERCOLL can help review your water-based coating formulation direction and recommend a suitable HEC grade for testing.

Solicite Suporte Técnico
Embalagem & Armazenamento

Embalagem, Armazenamento e
Documentos Disponíveis

LANDERCOLL HEC for water-based coatings is supplied in industrial packaging suitable for coating production, transportation, and storage. Full product documentation is available on request.

Packaging Reference

  • 25 kg per bag with moisture-protective inner liner.
  • Palletized packaging available on request.
  • Custom packaging available for long-term cooperation.
  • Export-ready industrial supply.

Recomendações de Armazenamento

  • Armazenar em ambiente fresco, seco e bem ventilado.
  • Keep away from moisture and direct sunlight.
  • Keep packaging sealed when not in use.
  • Avoid contamination during handling and storage.
  • Use within the recommended shelf life in product documentation.
Industrial warehouse storageWater-based coating formulation
25 kg · Export-Ready Supply
Documentação

Documentos do produto
Disponível mediante solicitação

LANDERCOLL provides product-related documentation to support water-based coating formulation testing, purchasing review, and internal approval processes.

TDS
Technical Data Sheet — viscosity, moisture, specifications
SDS
Safety Data Sheet — handling, safety, regulatory compliance
COA
Certificate of Analysis — batch-specific quality confirmation
PB
Product Brochure — HEC product range overview
AG
Application Guide — formulation and dosage by coating type
RD
Product Recommendation Document — grade recommendation for your system
PK
Packaging & Storage Information — handling and logistics reference
EX
Export Documents — where applicable for import compliance
Suporte Técnico

Need Help Improving Water-Based Coating
Viscosity or Stability?

If your water-based coating has low viscosity, pigment or filler settling, storage separation, poor leveling, roller spatter, sagging on vertical surfaces, rough application feel, or unstable viscosity during storage, the HEC grade or dosage may need to be reviewed.

LANDERCOLL can help evaluate suitable HEC options based on your binder system, pigment and filler system, PVC level, target viscosity, application method, and storage stability requirement.

Podemos Ajudar Com

HEC grade selection for target viscosity and rheology.

Pigment and filler suspension support.

Flow and leveling discussion.

Anti-sag support guidance.

Brush, roller, and spray application performance.

Storage stability support.

Dosage reference and starting point recommendations.

Sample and quotation communication.

FAQ

Perguntas Frequentes
Cellulose Ether for Water-Based Coatings

What cellulose ether is used in water-based coatings?

HEC (Hydroxyethyl Cellulose) is the most widely used cellulose ether in water-based coatings. It improves thickening, viscosity control, pigment and filler suspension, rheology behavior, brush and roller application performance, and storage stability across interior wall coatings, exterior wall coatings, latex paints, emulsion paints, primers, and decorative coatings.

What does HEC do in water-based coatings?

HEC builds viscosity in the water phase, stabilizes pigments and fillers against settling, improves brush and roller application consistency, supports leveling, helps reduce sagging on vertical surfaces, and maintains stable in-can viscosity during storage. It is a non-ionic thickener compatible with anionic dispersants and polymer emulsions.

Why do water-based coatings need thickening?

Thickening helps coatings maintain product body, reduce pigment and filler settling during storage, improve application control during brushing and rolling, reduce sagging on vertical surfaces, and support uniform coating appearance in the dried film. Without adequate thickening, coatings become watery, unstable, and difficult to apply consistently.

What is the typical HEC dosage in water-based coatings?

A common reference dosage range is 0.1%–1.0% by weight, depending on coating type, target viscosity, pigment and filler loading, PVC level, and formulation design. Interior coatings typically use 0.2%–0.7%, while high-PVC decorative coatings may require up to 1.0%. Final dosage must be confirmed through viscosity testing and stability evaluation.

Can HEC improve pigment suspension?

Yes. HEC increases water-phase viscosity and structural support, which helps slow the rate of pigment and filler settling during storage. This supports more consistent color, opacity, and texture from the first use to the last. However, the complete suspension system — including dispersants, filler particle size, and formulation balance — also plays an important role.

Can HEC improve leveling in water-based coatings?

HEC can support leveling by helping control the rheology profile of the coating. A properly selected HEC grade contributes to balanced flow behavior during and after application. However, final leveling performance also depends on binder type, surfactants, dispersants, defoamers, and viscosity balance across the full shear rate range.

Does HEC affect coating durability?

HEC primarily improves fresh coating properties such as viscosity, suspension, rheology, and application stability. Final coating durability — including scrub resistance, weather resistance, adhesion, and film integrity — depends primarily on binder type, pigment system, additives, film formation conditions, substrate preparation, and curing.

Why does my coating lose viscosity during storage?

Viscosity loss may be caused by poor HEC hydration during production, unsuitable grade selection, pH effects, surfactant or dispersant incompatibility, preservative interactions, high electrolyte content, temperature changes during storage, or excessive shear during mixing. Systematic storage stability testing and grade review can help identify and resolve the root cause.

How do I choose the right HEC for water-based coatings?

Start by defining your coating type, target viscosity, binder system, pigment and filler loading, PVC level, pH range, additive system, application method, and storage stability requirement. Then contact LANDERCOLL with these parameters — our technical team can recommend suitable HEC grades and provide samples for formulation evaluation.

Entre em Contato

Find the Right HEC for Your
Revestimentos à Base de Água

Whether you produce interior water-based coatings, exterior wall coatings, latex paint, emulsion paint, primers, undercoats, decorative coatings, high-PVC coatings, or selected industrial water-based coatings, LANDERCOLL HEC helps you achieve better viscosity control, pigment and filler suspension, smooth application performance, leveling support, and reliable storage stability.

LANDERCOLL supplies HEC cellulose ether to water-based coating manufacturers and paint formulators worldwide. Contact us today to receive an HEC grade recommendation, request samples, or get a competitive quote for your formulation project.

LANDERCOLL Water-Based Coating Support

HEC for Coatings · Thickening · Rheology Control · Pigment Suspension · Brush & Roller Application · Leveling · Anti-Sag · Storage Stability.

HECRevestimentos à Base de ÁguaEspessamentoReologiaSuspensão de PigmentoTinta LátexTinta EmulsãoTinta para InterioresTinta para ExteriorPrimer