Cellulose Ether Excellence — Vertrouwd door meer dan 1000 ondernemingen wereldwijd Gratis proefverpakking
Water-based paint coating
BinnenverfExterieurverfLatexverfEmulsieverfTextuurcoatingsArchitecturaalIndustrieel

Verf Graad
Cellulose-ether HEC en geselecteerde cellulose-etheroplossingen voor watergedragen verven, coatings, latexverf, emulsieverf en structuurcoatings

De juiste cellulose-etherkwaliteit doet meer dan alleen verdikken — het bepaalt hoe uw coating stroomt, aanvoelt, zwevend houdt, nivelleert en presteert gedurende de volledige houdbaarheid.

LANDERCOLL paint grade cellulose ether helpt bij het verbeteren van verdikking, reologiecontrole, pigmentsuspensie, nivellering, borstelgevoel, rollerapplicatie, anti-uitloopgedrag en opslagstabiliteit in watergedragen coatingsystemen.

— HEC · HPMC · CMC · Vertrouwd door verffabrikanten en coatingformuleerders in de markten voor architecturale, decoratieve en industriële coatings.

Paint roller application Latexverf
Exterior wall coating Buitenmuur
Interior decorative coating Binnenverf
Texture decorative coating Textuurcoating
HEC Primair Onderwijs
De verfadditief

Cellulose-ether
voor Water-Based
Verven en coatings

HEC-kwaliteit Paint roller smooth application
Stabiele reologie. Gladde applicatie. Consistent uiterlijk.
Cellulose ether white powder
Verfklare cellulose-ether — precisiepoeder voor coatingsystemen.

Verfklasse cellulose-ether is een belangrijke functionele toevoeging voor watergedragen verfformuleringen. Het wordt gebruikt om viscositeit te regelen, reologie te verbeteren, pigmenten en vulstoffen te suspenderen, nivellering te verbeteren, stabiele applicatie te ondersteunen en productconsistentie tijdens opslag te behouden.

LANDERCOLL paint grade cellulose ether is voornamelijk gebaseerd op HEC (Hydroxyethylcellulose). HEC wordt veel gebruikt in binnenmuurverf, buitenmuurverf, latexverf, emulsieverf, structuurcoatings, architecturale coatings, decoratieve coatings en geselecteerde industriële watergedragen coatingsystemen.

Meer dan Verdikking In verf- en coatingformuleringen doet de juiste cellulose-etherkwaliteit meer dan alleen het product verdikken. Het helpt bij het balanceren van de viscositeit in het blik, het vloeigedrag, de penseelbaarheid, de rollerprestaties, de weerstand tegen uitzakken, de pigment suspensie en het uiteindelijke uiterlijk van de coating. Een geschikte kwaliteit kan de coating eenvoudiger maken om te produceren, gemakkelijker aan te brengen en stabieler gedurende de hele houdbaarheidstermijn.
Coating systemen die wij behandelen
BinnenmuurverfKwast, roller, spuit
BuitenmuurverfWeerstabiliteit
LatexverfEmulsiesystemen
EmulsieverfPolymer-based
TextuurcoatingsHigh filler content
ArchitecturaalDecoratieve afwerking
Industriële coatingsGeselecteerde systemen
Paper / InksSurface systems
Watergedragen systemen Water-based paint coating system

In water-based paints, cellulose ether influences viscosity build, brush and roller feel, leveling, anti-sag behavior, pigment suspension, spatter resistance, and storage stability — all in a single additive.

Product Definition

What Is Paint Grade
Cellulose Ether?

Paint grade cellulose ether refers to cellulose ether products specifically designed for water-based paints and coating systems. These products are selected for their ability to control viscosity, improve rheology, stabilize pigments and fillers, and support smooth, consistent application performance.

The most widely used cellulose ether for paint applications is HEC (Hydroxyethyl Cellulose). As a non-ionic, water-soluble cellulose ether, HEC hydrates in water and forms a viscous solution that helps improve coating structure, stability, and application behavior.

In water-based paints, cellulose ether can influence several important formulation properties, including viscosity build, brush and roller feel, leveling, anti-sag behavior, pigment suspension, spatter resistance, and storage stability. This makes paint grade cellulose ether a key additive for manufacturers who need consistent coating performance and a better end-user application experience.

Niet-ionischHEC Character
≤1.0%Gebruikelijke dosering
7+Functions Served
Product Families

Aanbevolen cellulose-etherproducten
for Paint Grade Applications

Three product families cover the full range of paint and coating applications — from mainstream latex paint thickening to specialty paper coating and textile surface systems. HEC is the primary product for most water-based paint systems.

Primair Onderwijs HEC water-based paint application roller
HEC — the industry-standard cellulose ether for water-based paints, latex, emulsion, and architectural coatings worldwide.
★ Primary Choice

HEC

Hydroxyethyl Cellulose — for Paints & Coatings

HEC is the main LANDERCOLL product family for paint grade applications. It provides reliable thickening, rheology control, suspension stability, flow adjustment, and storage stability in water-based coating systems. In paints and coatings, HEC helps maintain uniform pigment and filler distribution, improves viscosity stability, and supports smooth application by brush, roller, or spray depending on the formulation design.

Typische toepassingen
  • Interior wall paint
  • Exterior wall paint
  • Latex paint
  • Emulsion paint
  • Water-based coatings
  • Texture coatings
  • Architectural coatings
  • Decorative coatings
  • Selected industrial water-based coatings
  • Inks and surface formulations
Belangrijkste prestatievoordelen
  • Improves viscosity control and in-can stability
  • Supports uniform pigment suspension
  • Helps stabilize fillers and prevent settling
  • Improves flow behavior and leveling
  • Supports brush and roller application comfort
  • Helps reduce sagging on vertical surfaces
  • Improves storage stability and shelf life consistency
Geselecteerde systemen HPMC specialty coating film forming
HPMC supports specialty coatings, texture systems, and construction finishing coatings where film formation and water retention are required.

HPMC

Hydroxypropyl Methylcellulose — for Selected Coating Systems

HPMC is not typically the first choice for mainstream water-based paint thickening, but it can support selected coating systems where thickening, film formation, water retention, surface quality, or formulation stability are required. In specialty coatings or surface formulations, suitable HPMC grades may help improve consistency and contribute to film-forming behavior.

Typische toepassingen
  • Specialty water-based coatings
  • Texture coatings
  • Functional surface formulations
  • Selected adhesive coating systems
  • Construction finishing coatings
Belangrijkste prestatievoordelen
  • Supports viscosity control
  • Helps improve formulation consistency
  • Contributes to film-forming behavior
  • Supports surface quality in selected systems
  • Useful in specialty coating formulations
Industrial / Paper CMC paper textile coating industrial
CMC supports paper coating, textile printing, adhesive systems, and selected industrial coating formulations.

CMC

Carboxymethyl Cellulose — for Selected Coating-Related Systems

CMC is primarily used in food, detergents, ceramics, paper, textile, oilfield, and industrial applications. However, it can also support selected coating systems where thickening, stabilization, binding, and surface structure are required. In paper coating, textile printing, adhesive systems, and certain industrial coating formulations, CMC can provide useful viscosity, binding, and stabilization performance.

Typische toepassingen
  • Paper coating
  • Textile printing paste
  • Water-based adhesives
  • Industrial coatings
  • Surface sizing systems
  • Selected coating formulations
Belangrijkste prestatievoordelen
  • Supports thickening and viscosity development
  • Improves binding and cohesion
  • Helps stabilize particles and fillers
  • Supports surface structure formation
  • Improves process consistency
Application Coverage

Applications of Paint Grade
Cellulose-ether

From interior wall paint to exterior architectural coatings, each application type places different demands on the cellulose ether grade — viscosity level, flow profile, suspension strength, anti-sag need, and storage stability requirement all vary by formulation design and end-use environment.

Interior wall paint roller application smooth finish
Featured Application

Binnenmuurverf
— Smooth, Stable, Consistent

Interior wall paint requires stable viscosity, smooth application, good leveling, and consistent surface appearance. HEC helps control the rheology of the paint so it can be applied easily by brush or roller while maintaining in-can stability throughout storage and use. A suitable paint grade HEC can improve user experience and help reduce common formulation problems such as poor flow, uneven application, pigment settling, and unstable viscosity during storage.

Key Performance Goals
  • Stable in-can viscosity
  • Smooth brushability
  • Better roller application comfort
  • Improved leveling behavior
  • Pigment and filler suspension
  • Consistent surface appearance
Exterior wall paint weatherproof Buitenmuurverf

Buitenmuurverf

Requires stronger formulation stability and reliable application under varying environmental conditions — temperature, humidity, and substrate absorption all affect performance.

  • Improved storage stability
  • Better pigment and filler suspension
  • Controlled sag resistance
  • Stable viscosity across conditions
Latex paint emulsion formulation Latexverf

Latexverf

Latex paint depends heavily on rheology control. The formulation needs to remain stable in the container, flow properly during application, and form a uniform coating surface after drying.

  • Viscosity control and stability
  • Better brush and roller feel
  • Pigmentsuspensie
  • Uniform surface after drying
Emulsion paint stable formulation Emulsieverf

Emulsieverf

Requires a stable balance between polymer emulsion, pigments, fillers, water, and functional additives. Cellulose ether helps improve physical stability and application behavior of the complete system.

  • Stable emulsion system behavior
  • Improved viscosity development
  • Better filler suspension
  • Reduced phase separation risk
Texture decorative coating high filler Textuurcoatings

Textuurcoatings

Contain higher levels of fillers and require stronger body, structure, and suspension stability. A suitable high-viscosity HEC grade helps maintain filler distribution and anti-sag performance.

  • Strong product body
  • Improved filler suspension
  • Beter anti-sag gedrag
  • Stable texture structure retention
Water-based architectural coatings

Architectuurcoatings

Require a balanced combination of stability, application comfort, appearance quality, and performance reliability. Paint grade cellulose ether supports viscosity, leveling, pigment suspension, and handling behavior for a better customer experience.

Goals: Smooth application · Stable viscosity · Better pigment distribution · Uniform finish
Selected industrial water-based coatings

Water-Based & Industrial Coatings

Water-based coatings need controlled flow, stable viscosity, and good application properties. HEC helps adjust rheological behavior, allowing smooth spreading while maintaining structure during storage. For industrial systems, selected HPMC or CMC may also support film behavior or surface performance.

Goals: Controlled flow · Stable viscosity · Better leveling · Improved storage
Quick Reference

Productselectie
Referentietabel

Different coating systems require different viscosity levels, rheology profiles, and suspension performance. Use this table as a starting point — final selection should always be confirmed through formulation testing.

Belangrijk

Pigments, fillers, binders, emulsions, surfactants, pH level, dispersants, salts, preservatives, and processing methods can all significantly affect cellulose ether performance in paint systems.

Toepassing Aanbevolen product Belangrijkste prestatie-eisen
BinnenmuurverfMedium viscosity HECViscosity control, leveling, brushability, pigment suspension
BuitenmuurverfMedium to high viscosity HECStorage stability, anti-sag, pigment and filler suspension
LatexverfMedium viscosity HECFlow control, roller application, in-can stability
EmulsieverfMedium viscosity HECRheology control, consistency, suspension stability
TextuurcoatingsHigh viscosity HECStrong body, anti-sag, filler suspension
Watergedragen coatingsLow to medium viscosity HECFlow behavior, viscosity adjustment, stability
ArchitectuurcoatingsMedium viscosity HECSmooth application, leveling, uniform appearance
Selected Industrial CoatingsHEC / selected HPMC / CMCRheology, stability, process control
Paper CoatingsCMC / HECBinding, surface sizing, coating stability
Inks and Surface SystemsHEC / CMCFlow control, stability, surface uniformity
This table is for general guidance only. Final product selection should always be confirmed through testing in the customer's own formulation. Pigments, fillers, binders, emulsions, surfactants, pH level, dispersants, salts, preservatives, and processing methods can all significantly affect cellulose ether performance in paint systems.
Paint formulation laboratory dosage testing

Dosage depends on formulation type, target viscosity, solids content, pigment and filler system, binder system, application method, and final performance requirements. Always confirm through laboratory testing.

Doseringreferentie

Recommended Dosage
for Paint Grade

The following ranges are general starting points for laboratory evaluation only — they are not fixed usage standards.

ToepassingReferentiedosering
Binnenmuurverf0.2% – 0.7%
Buitenmuurverf0.2% – 0.8%
Latexverf0.2% – 0.7%
Emulsieverf0.2% – 0.7%
Watergedragen coatings0.1% – 0.6%
Textuurcoatings0.3% – 1.0%
Architectuurcoatings0.2% – 0.8%
Selected Industrial CoatingsDepends on formulation
Paper CoatingsDepends on coating formula
Inks and Surface SystemsDepends on target viscosity
Belangrijk

These dosage levels are reference starting points only. Final dosage must be confirmed through laboratory testing, viscosity measurement, storage stability testing, application testing, and production trials under real conditions.

Prestatiefuncties

Key Functions of Paint Grade
Cellulose-ether

Paint grade cellulose ether contributes to multiple performance dimensions simultaneously. Understanding each functional contribution helps formulators select the right grade, viscosity level, and dosage for each coating system design.

01
Indikken

Builds and controls viscosity in water-based coatings. Proper viscosity improves handling, storage performance, and application consistency across different coating types and methods.

02
Rheologie Controle

Controls how paint flows under brush, roller, or spray. Supports a practical balance between easy, smooth application and stable structural integrity during storage and after application.

03
Pigmentsuspensie

Keeps pigments and fillers evenly distributed throughout the product. Reduces settling and supports uniform appearance and consistent color development.

04
Nivelleringsondersteuning

Helps the coating spread more evenly after application, reducing brush marks and roller texture — supporting smoother surface formation when properly selected and dosed.

05
Anti-doorzakken

Provides sufficient body to resist sagging on vertical surfaces after application. Suitable HEC grades support sag resistance without compromising spreadability.

06
Brush & Roller Feel

Directly affects the end-user experience during application. Improves brushability, roller feel, coating smoothness, and overall application comfort.

07
Opslagstabiliteit

Maintains viscosity, suspension, and consistency during storage — reducing the risk of separation, sedimentation, and viscosity drift over time.

Rheology leveling paint application
Rheology control & leveling — smooth, consistent coating surface after brush or roller application
7 Key Performance Functions in One Grade
Storage stability paint in can
Pigment suspension & storage stability — consistent in-can performance throughout shelf life
Why HEC

Why HEC Is Widely Used
in Water-Based
Paint Systems

HEC (Hydroxyethyl Cellulose) is one of the most widely used cellulose ether products in water-based paints because it provides a practical and reliable balance of thickening, rheology control, suspension stability, and application performance.

In a coating system, HEC can help maintain viscosity during storage, improve pigment distribution, support smooth application, and reduce settling. It is especially valuable for manufacturers who need stable, consistent performance in interior wall paint, exterior wall paint, latex paint, emulsion paint, and texture coatings.

HEC is non-ionic — it is compatible with a wide range of surfactants, electrolytes, pigments, fillers, and binders commonly found in water-based paint formulations.
Viscosity Stability

Maintains stable viscosity during storage and use across temperature changes.

Pigmentsuspensie

Keeps pigments and fillers evenly distributed and prevents settling.

Flow & Leveling

Improves brush and roller application, reduces marks and uneven surfaces.

Application Comfort

Supports smooth brush and roller feel for a better end-user experience.

Anti-doorzakken

Improves body and sag resistance in vertical surface applications.

Storage Shelf Life

Reduces separation, sedimentation, and viscosity drift over time.

— HEC Improves in Paint Systems —
Paint production uniform coating quality Consistent coating quality — from production to application
  • Viscosity stability during storage and use
  • Pigment and filler suspension
  • Flow behavior and leveling
  • Brush and roller application comfort
  • Anti-sag behavior on vertical surfaces
  • Storage stability and shelf life performance
  • Overall product appearance and coating consistency
Selectiegids

Hoe kies je de juiste
Verf Graad
Cellulose-ether

Choosing the right paint grade cellulose ether requires a thorough understanding of the complete coating system. The best product should match the required viscosity level, flow behavior, pigment and filler system, binder system, application method, and storage stability target.

If you are unsure which paint grade HEC is suitable for your coating system, LANDERCOLL can help review your formulation requirements and recommend a practical grade direction for initial testing.

Paint formulation laboratory testing
Coating viscosity measurement

Not sure which paint grade HEC fits your formulation? LANDERCOLL can review your requirements and recommend a starting direction.

Vraag om een aanbeveling voor verfsoort
Belangrijke vragen om te overwegen
i.
Coating type

Interior paint, exterior paint, latex, emulsion, or texture coating?

ii.
Doelviscositeit

What viscosity does your formulation require?

iii.
Flow & leveling

Do you need better flow, leveling, or anti-sag behavior?

iv.
Pigment & filler

What pigment and filler system is used in the formulation?

v.
Binder system

What binder or emulsion system is used?

vi.
pH range

What is the pH range of the formulation?

vii.
Other additives

Are surfactants, dispersants, preservatives, or salts present?

viii.
Application method

Brush, roller, spray, or trowel application?

ix.
Opslagstabiliteit

What storage stability target is required for your product?

x.
Production process

Fast dispersion or delayed hydration behavior needed?

Verpakking & Opslag

Verpakking
and Storage
for Paint Grade

LANDERCOLL paint grade cellulose ether is supplied in industrial packaging suitable for coating production environments, transportation, and warehouse storage. Because cellulose ether powder can absorb moisture from the environment, proper storage conditions help maintain powder flowability, dispersion behavior, viscosity performance, and formulation stability throughout the product shelf life.

Industrial packaging storage warehouse Industriële verpakking
Standaard

25 kg per bag — industrial standard for coating production

Binnenvoering

Moisture-protective liner protects from humidity in transit

Pallets

Gepalletiseerde verpakking op aanvraag beschikbaar

Custom

Customized packaging for long-term cooperation projects

Opslagaanbevelingen
  • Store in a cool, dry, well-ventilated place
  • Uit de buurt houden van vocht en direct zonlicht
  • Verpakking gesloten houden wanneer niet in gebruik
  • Avoid contamination during handling and transfer
  • Use within recommended shelf life in product documentation
Documenten

Product Documents
Beschikbaar op aanvraag

LANDERCOLL can provide product-related technical and commercial documents to support product evaluation, purchasing review, coating formulation testing, and internal approval processes.

Technical document review quality Documentatie
  • Technisch gegevensblad (TDS)
  • Safety Data Sheet (SDS / MSDS)
  • Certificate of Analysis (COA)
  • Productbrochure
  • Toepassingsgids
  • Product recommendation document
  • Verpakkings- en opslaginformatie
  • Exportgerelateerde documenten, waar van toepassing
Technische ondersteuning

Need Help Improving Paint Viscosity,
Stability, or
Application Performance?

If your coating is experiencing any of the following issues, the cellulose ether grade may need to be reviewed or optimized. LANDERCOLL can help evaluate suitable HEC and selected cellulose ether products based on your paint type, target viscosity, pigment and filler system, binder system, processing method, and application requirements.

Unstable viscosity during storage or production

Pigment or filler settling in the container

Poor leveling or uneven surface appearance

Weak product body or insufficient structure

Excessive sagging on vertical surfaces

Poor brushability or uncomfortable roller feel

Storage separation or phase instability

Inconsistent performance between production batches

— We kunnen helpen met —

Paint grade HEC product selection and comparison

Aanbeveling voor de viscositeitsrichting

Rheology improvement strategy

Pigment and filler suspension support

Flow and leveling performance discussion

Anti-sag performance adjustment

Grade comparison and alternative evaluation

Sample arrangement and quotation communication

FAQ

Veelgestelde vragen
About Paint Grade Cellulose Ether

"
What is paint grade cellulose ether?

Paint grade cellulose ether is a functional polymer additive used in water-based paints and coatings to improve thickening, rheology control, pigment suspension, leveling, application behavior, and storage stability. The most widely used paint grade cellulose ether is HEC (Hydroxyethyl Cellulose).

"
Which cellulose ether is used in water-based paints?

HEC (Hydroxyethyl Cellulose) is the most widely used cellulose ether for water-based paints and coatings, including interior wall paint, exterior wall paint, latex paint, emulsion paint, and texture coatings. HPMC and CMC may be used in selected specialty coating systems.

"
What does HEC do in paint?

HEC improves viscosity control, pigment suspension, rheology, leveling, brushability, roller application comfort, anti-sag behavior, and storage stability in water-based paint formulations. It is a key functional additive for maintaining consistent coating performance.

"
Is HEC suitable for latex paint?

Yes. HEC is commonly used in latex paint to support viscosity control, in-can stability, smooth brush and roller application, and pigment suspension. It is one of the standard thickeners used in latex paint production worldwide.

"
What causes pigment settling in paint?

Pigment settling may be caused by low viscosity, poor rheology control, unsuitable dispersant system, high-density fillers, insufficient suspension support from the thickener, poor mixing during production, or incorrect cellulose ether selection or dosage.

"
Can cellulose ether improve leveling in paint?

Yes. Suitable paint grade cellulose ether can support better flow and leveling behavior. However, the final leveling result depends on the complete coating formulation, including binder type, pigments, dispersants, surfactants, and other functional additives.

"
Can cellulose ether reduce sagging in paint?

Yes. Suitable HEC grades can help improve coating body and sag resistance in vertical surface applications. The right viscosity grade and dosage should be selected based on the specific coating system and application requirements.

"
What is the typical dosage of HEC in water-based paint?

For many water-based paints, HEC dosage typically ranges from 0.1% to 0.8% by weight of the formulation, depending on the coating type, target viscosity, and performance requirements. Texture coatings may require higher dosages. Final dosage should always be confirmed through formulation testing.

"
How do I choose the right paint grade HEC?

Start by identifying your coating type, target viscosity, application method, pigment and filler system, pH range, binder system, and storage stability requirement. LANDERCOLL can help recommend a suitable HEC grade for initial evaluation and testing.

"
What is the difference between HEC and HPMC in paint applications?

HEC is the preferred cellulose ether for mainstream water-based paint applications because of its reliable thickening, rheology control, and suspension performance in aqueous systems. HPMC is more commonly used in construction materials but can support selected specialty coating systems where film formation, water retention, or surface quality are specific requirements.

Neem contact op

Find the Right Paint Grade
Cellulose-ether
for Your Coating System

Whether you produce interior wall paint, exterior wall paint, latex paint, emulsion paint, texture coatings, architectural coatings, or selected industrial water-based coatings, LANDERCOLL can help you choose the right paint grade cellulose ether for better viscosity control, storage stability, and application performance.

Our team can provide product recommendations, technical guidance, sample arrangements, and quotations based on your specific coating system requirements and performance targets.

— LANDERCOLL —

Paint Grade HEC Supplier for Interior Wall Paint, Exterior Wall Paint, Latex Paint, Emulsion Paint, Texture Coatings, Architectural Coatings, and Selected Industrial Water-Based Coating Systems.

Technical support available. Samples on request. Product documents provided for qualified inquiries.

HEC HPMC CMC Latexverf Emulsieverf Textuurcoating Architecturaal Water-Based