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Textured exterior wall finish
Decorative texture coating application
Stone-effect façade texture
Interior decorative texture wall
Texture coating formulation lab
HECRevestimentos TexturizadosFiller SuspensioncURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limitsTexture RetentionWater-Based

Cellulose Ether for Texture CoatingsHEC for body, filler suspension, anti-sag behavior, and texture retention in water-based decorative coating formulations.

LANDERCOLL HEC helps texture coating manufacturers build viscosity and coating body, suspend heavy fillers and aggregates, control rheology during application, and maintain stable in-can consistency across fine, sand, stone-effect, relief, roller, and spray texture systems.

Quick Answer: HEC (Hydroxyethyl Cellulose) is the primary cellulose ether used in water-based texture coatings. It functions as a high-body thickener and rheology modifier that builds viscosity, suspends heavy fillers and aggregates, supports texture retention after application, reduces sagging on vertical surfaces, and maintains stable in-can consistency during storage.

— HEC · Texture Coatings · Filler Suspension · Anti-Sag · Texture Retention · Rheology Control · Decorative Coatings

Trowel-applied texture coating on wall HEC · Texture Body

High-body thickening for aggregate suspension and texture pattern retention after placement.

HEC Body Demand by Texture Type
Areia
Stone
Relief
Body
Retention
0.2%Spray texture lower ref.
1.3%Relief coating upper ref.
8 TypesTexture systems covered
Texture coatings require stronger thickening and suspension than standard wall paint due to higher filler loading and coarser aggregates.
HECPrimary Thickener
0.2%–1.3%cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
8 SystemsTexture Types
TDS · SDS · COADocs Available
25 kgEmbalagem Padrão

Need HEC for sand, stone, or relief texture coatings?

Revestimentos Texturizados

What Are Texture Coatings?
A Formulator’s Overview

Texture coatings are water-based coating materials used to create decorative surface structures, patterns, and tactile effects on interior and exterior walls and façades. Unlike standard wall paints, they are formulated to produce a visible and often tactile surface pattern — ranging from fine sand finishes and smooth stone effects to bold relief patterns and coarse aggregate textures.

Fine TextureSand TextureStone-EffectRelief CoatingRoller TextureSpray TextureInterior DecorativeExterior Façade
Decorative texture coating wall finish Texture coating trowel application
HEC BodyThickening, suspension, and texture retention
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Fine TexturecURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
Sand TexturecURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
Stone-EffectcURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
Relief CoatingcURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
Roller TexturecURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
Spray TexturecURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
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Exterior FaçadecURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
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Éter de celulose

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Textured exterior wall coating surface
01
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02
Texture CollapseInsufficient body causes applied texture patterns to flatten before the film dries.
03
Sagging on WallsThick texture coatings on vertical surfaces run or slump without anti-sag support.
04
Inconsistent ApplicationPoor rheology makes uniform roller, spray, or trowel application difficult at the job site.
Benefícios de Desempenho

10 Ways HEC Helps Texture Coatings
Achieve Stable Performance

HEC addresses the thickening, suspension, rheology, anti-sag, and storage stability demands that distinguish texture coatings from standard architectural wall paints.

01
Thickening EfficiencyBuild target viscosity and coating body at effective dosage levels.
02
Filler SuspensionKeep calcium carbonate, silica, and other fillers evenly distributed.
03
Aggregate StabilityPrevent quartz sand and stone particles from settling during storage.
04
Texture RetentionSupport the designed surface pattern after application.
05
Controle de RheologiaBalance flow during application and structural recovery after placement.
Core Texture Coating Balance
01Coating Body

Builds viscosity and internal structure to hold texture pattern and resist collapse before drying.

02Aggregate Suspension

Keeps heavy fillers and coarse aggregates evenly distributed throughout storage and application.

0.3%Fine texture lower ref.
1.3%Relief coating upper ref.
Texture coating performance depends on balancing body, suspension, anti-sag behavior, and application method for each decorative system.
06
Anti-Sag BehaviorReduce sagging and running on vertical surfaces after application.
07
Troweling PerformanceImprove consistency and workability during trowel application.
08
Roller & Spray ConsistencySupport uniform texture transfer and stable flow.
09
Storage StabilityMaintain viscosity and suspension during shelf aging and temperature variation.
10
Uniformidade da SuperfícieSupport consistent texture pattern and appearance across the applied area.
Produto Recomendado

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Revestimentos Texturizados

HEC (Hydroxyethyl Cellulose) is the primary LANDERCOLL cellulose ether product for texture coating applications. As a non-ionic, water-soluble cellulose ether, HEC provides broad compatibility with anionic dispersants, surfactants, and polymer emulsions used in high-solids water-based texture coating systems.

Formulation Reference

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Formulation Components

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Texture coating formulation laboratory testing
ComponentecURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
Polymer EmulsionMain film-forming binder.
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ÁguacURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
DispersantscURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
Wetting AgentscURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
AntiespumantescURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
ConservantescURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
pH ModifierscURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
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Outros aditivoscURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
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Fine texture interior wall coatingFine Texture
Sand texture decorative wall finishSand Texture
Stone-effect exterior façade coatingStone-Effect
Relief texture decorative coatingRelief Coating
Guia de seleção

Product Selection by
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cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limitsRecommended Product DirectionPrincipais Requisitos de Desempenho
cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limitsMedium viscosity HECcURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limitsMedium to high viscosity HECSand suspension, body, anti-settling support.
Stone-Effect CoatingHigh viscosity HECcURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
Relief Texture CoatingHigh viscosity HECStrong body, shape retention, decorative texture stability.
Roller Texture CoatingMedium to high viscosity HECRoller transfer, texture control, anti-sag behavior.
Spray Texture CoatingcURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limitsSpray consistency, suspension, stable flow.
Interior Texture CoatingHECcURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
Exterior Texture CoatingHECBody, anti-sag support, weather-resistant storage stability.
Note: This table is for general guidance only. Final product selection should be confirmed through formulation testing, as polymer emulsion type, filler type, aggregate size, PVC level, dispersant, surfactant, pH, application method, and production process can all affect HEC performance.
Referência de Dosagem

Recommended HEC Dosage for
Revestimentos Texturizados

HEC dosage depends on texture type, filler and aggregate loading, particle size, application method, target viscosity, and storage stability requirements.

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Stone-Effect Coating0.5%–1.2%
Relief Texture Coating0.5%–1.3%
Roller Texture Coating0.3%–1.0%
Spray Texture Coating0.2%–0.8%
Interior Texture Coating0.3%–1.0%
Exterior Texture Coating0.4%–1.2%
Important: These dosage ranges are starting references only. Final dosage must be confirmed through viscosity testing, suspension stability testing, anti-sag testing, roller or spray application trials, texture retention evaluation, and storage stability assessment.
Textured architectural wall surface finish

Dosage varies with aggregate loading, particle size, and target texture pattern.

Funções principais

Key Performance Functions of
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HEC supports the fresh coating properties that formulators and applicators evaluate most directly in texture coating systems.

01

Espessamento

HEC builds the viscosity and coating body needed for texture coatings to perform correctly. Texture coatings typically require higher viscosity than standard wall paints due to greater filler and aggregate loading — making effective thickening one of the most critical functions of HEC in these systems.

02

Filler & Aggregate Suspension

Heavy fillers such as calcium carbonate, quartz sand, stone particles, silica, and decorative aggregates settle rapidly without adequate suspension support. HEC increases water-phase viscosity and structural support, significantly reducing particle settling.

03

Controle de Rheologia

Texture coatings must flow under roller, spray, brush, or trowel force — but recover structural body quickly enough to hold the applied texture pattern and resist sagging before the film dries.

04

Anti-Sag Behavior

Suitable HEC grades improve coating body and structural recovery, reducing sagging risk even at higher film build thicknesses on vertical wall surfaces.

05

Texture Retention

After application, the coating must hold its designed decorative structure until the film dries completely. HEC supports texture retention by improving viscosity, suspension, and internal structural stability of the wet coating film.

06

Application Consistency & Storage Stability

HEC helps create more consistent behavior during roller, spray, brush, or trowel application. It also maintains viscosity and particle suspension during storage, reducing hard settling, phase separation, and inconsistent application performance after extended shelf aging or temperature variation.

Troubleshooting

Common Texture Coating Problems
and HEC Solutions

Many texture coating stability and application issues are related to viscosity, suspension, and rheology — areas where HEC grade and dosage selection directly affect performance.

Texture coating application on vertical wall surface

Most failures trace back to insufficient body, weak aggregate suspension, or unbalanced rheology.

01

Filler & Aggregate Settling

Possible Cause

Weak suspension, low viscosity, heavy particles.

HEC Support

Improve filler and aggregate suspension.

02

Texture Collapse

Possible Cause

Low body, poor rheology, unsuitable thickener grade.

HEC Support

Support texture retention and structural recovery.

03

Sagging on Vertical Walls

Possible Cause

Weak coating structure, excessive water, low viscosity.

HEC Support

Improve body and anti-sag behavior.

04

Poor Roller Transfer

Possible Cause

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HEC Support

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05

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Possible Cause

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HEC Support

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06

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Possible Cause

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HEC Support

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07

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Possible Cause

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HEC Support

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08

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Possible Cause

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HEC Support

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PVC Level

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Application Method

Roller, spray, brush, and trowel application each require different viscosity and flow behavior. Spray-applied texture coatings generally require lower viscosity and better flow than trowel-applied relief coatings.

pH & Additives

pH modifiers, dispersants, surfactants, preservatives, and defoamers may influence HEC hydration rate, viscosity development, and coating compatibility.

Hydration & Dispersion

HEC must be properly dispersed and fully hydrated to deliver target viscosity. Pre-dispersing HEC in water before adding fillers, aggregates, and other ingredients is a common best practice.

Nível de Dosagem

Too little HEC may not provide sufficient suspension or texture retention. Too much HEC may make the coating difficult to apply or create excessive tool resistance during troweling.

Interior texture coating formulator review Grade Selection

Match HEC viscosity grade to your texture type, aggregate loading, and application method.

8Texture Types
10Key Questions
HECPrimary Grade
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How to Choose the Right HEC for
Revestimentos Texturizados

Choosing the right HEC grade requires balancing viscosity target, filler and aggregate suspension needs, texture retention requirements, anti-sag performance, application method, and storage stability.

i.
Texture Type

What type of texture coating are you producing? (fine, sand, stone-effect, relief, roller, spray)

ii.
Target Viscosity

What target viscosity range do you need?

iii.
Filler System

What filler and aggregate system is used, and at what loading level?

iv.
Tamanho da partícula

What particle size and density are included in the formulation?

v.
Emulsion System

What polymer emulsion system is used?

vi.
Interior or Exterior

Is the coating for interior or exterior application?

vii.
Anti-Sag & Retention

Do you need stronger anti-sag support or better texture retention?

viii.
Application Method

What application method is used: roller, spray, brush, or trowel?

ix.
pH & Additives

What pH range and additive system are used?

x.
Process & Hydration

What production process and hydration time are available?

LANDERCOLL can help review your texture coating formulation direction and recommend a suitable HEC grade for testing.

Ask for Technical Support
Embalagem e Armazenamento

Packaging, Storage, and
Documentos Disponíveis

LANDERCOLL HEC for texture coatings is supplied in industrial packaging suitable for coating production, transportation, and storage.

Typical Packaging Options

  • 25 kg per bag, standard industrial packaging.
  • Moisture-protective inner liner.
  • Palletized packaging available on request.
  • Custom packaging for long-term cooperation.

Recomendações de Armazenamento

  • Store in a cool, dry, and well-ventilated environment.
  • Keep away from moisture and direct sunlight.
  • Keep packaging sealed when not in use.
  • Avoid contamination during handling and storage.
  • Use within the recommended shelf life stated in product documentation.
Interior texture coating finished wallHEC cellulose ether quality control laboratory
25 kg · Export-Ready
Laboratory testing for texture coating formulation
Lab Tested · QC Verified Texture Coating Formulation Support
HEC viscosity and suspension testing
Documentação

Documents Available
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LANDERCOLL provides product-related documentation to support texture coating formulation testing, purchasing review, and internal approval processes.

TDS
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SDS
Safety Data Sheet
COA
Certificate of Analysis — per batch
PB
Folheto do produto
AG
Guia de Aplicação
RD
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PK
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EX
Export Documents where applicable
Solicitar Documentos do Produto

All documents supplied upon request to support formulation review, quality approval, and import compliance.

Suporte técnico

Need Help Improving Texture Coating
Stability or Application Performance?

If your texture coating has filler or aggregate settling, texture collapse after application, sagging on vertical surfaces, rough or uneven texture pattern, poor roller transfer, spray instability, storage separation, or heavy application feel, the HEC grade or dosage may need to be reviewed.

LANDERCOLL can help evaluate suitable HEC options based on your binder system, filler and aggregate loading, particle size, target viscosity, application method, and storage stability requirement.

We Can Help With

HEC grade selection for target viscosity and body.

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Dosage reference and starting point recommendations.

Sample and quotation communication.

PERGUNTAS FREQUENTES

Perguntas frequentes
Cellulose Ether for Texture Coatings

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Entre em Contato

Find the Right HEC for Your
Revestimentos Texturizados

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LANDERCOLL supplies HEC cellulose ether to texture coating manufacturers and decorative coating formulators worldwide. Our products are supported by technical data sheets, safety data sheets, certificates of analysis, and application guidance.

Contact LANDERCOLL today to receive an HEC grade recommendation, request samples, or get a competitive quote for your texture coating formulation project.

LANDERCOLL Texture Coating Support

Share your texture type, filler and aggregate loading, target viscosity, application method, and storage stability target — LANDERCOLL will respond with a suitable HEC grade recommendation and supporting documentation.

HECRevestimentos TexturizadosFiller SuspensioncURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limitsTexture RetentionControle de RheologiaSand TextureStone-EffectRelief CoatingWater-Based Coating