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HECRevestimentos à Base de ÁguaEspessamentoRheologiaPigment SuspensionStorage Stability

Éter de Celulose para
Revestimentos à Base de ÁguaHEC Solutions for Viscosity Control, Rheology, Pigment Suspension, Brush and Roller Application, and Stable In-Can Consistency in Polymer Emulsion Coating Systems.

LANDERCOLL HEC helps water-based coating manufacturers improve thickening efficiency, viscosity stability, pigment and filler suspension, application performance, and storage stability across interior, exterior, primer, and decorative coating formulations.

Quick Answer

HEC (Hydroxyethyl Cellulose) is the primary cellulose ether used in water-based coatings. It functions as a water-phase thickener and rheology modifier that controls viscosity, supports pigment and filler suspension, improves brush and roller application, helps reduce sagging, and maintains stable in-can consistency throughout storage.

Water-based coating application with roller Water-Based Coatings · HEC
Paint brush and coating formulation

Viscosity control and pigment suspension for consistent brush and roller application.

Emulsion · Pigment · Rheology
Coating Formulation Structure
01
02
03
Espessamento
Rheologia
0.2%Interior starting dosage
1.0%High-PVC upper range
HECPrimary thickener
Water-based coating performance depends on balancing viscosity build and pigment suspension with smooth application flow and stable in-can consistency.
HECPrimary Product
0.2%–1.0%Dosagem típica
8 TypesCoating Systems
TDS · SDS · COADocs on Request
25 kgExport Packaging

Optimize your water-based coating formulation?

Coating Systems

What Are Water-Based Coatings?
A Formulator’s Overview

Water-based coatings are coating systems in which water serves as the primary liquid phase and dispersion medium. They incorporate polymer emulsions, pigments, fillers, additives, and functional modifiers to deliver decoration, surface protection, color, smoothness, or specialized performance across a wide range of substrates and environments.

Water-based coating application Paint formulation and brush application
Thickening + RheologyThe core balance in water-based coating formulation design
Typical Products

Typical water-based coating products include interior wall paint, exterior wall paint, latex paint, emulsion paint, primers, texture coatings, façade coatings, waterproof coatings, protective coatings, and selected industrial coatings. The shift toward water-based systems continues to grow as formulators seek lower VOC content and improved environmental compliance.

Formulation Components

A typical water-based coating formulation includes polymer emulsion, titanium dioxide, pigments, fillers, water, dispersants, wetting agents, defoamers, preservatives, pH modifiers, coalescing agents, rheology modifiers, and cellulose ether.

HEC Role

Éter de celulose — specifically HEC (Hidroxietilcelulose) — is used as the primary water-phase thickener and rheology modifier. It controls viscosity, supports pigment and filler suspension, improves brush and roller application behavior, helps reduce sagging on vertical surfaces, and maintains stable in-can consistency during storage and distribution.

Interior CoatingsViscosity control, smooth application, pigment suspension.
Exterior CoatingsAnti-sag support, coating body, storage stability.
Wall CoatingsBrushability, roller application, leveling support.
PrimersFlow control, penetration balance, stable viscosity.
UndercoatsBody, coverage support, suspension stability.
Decorative CoatingsTexture control, consistency, application stability.
High-PVC CoatingscURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
Revestimentos IndustriaiscURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
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Water-based paint formulation
01
EspessamentocURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
02
Controle de RendimentocURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
03
Pigment SuspensioncURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
04
Storage StabilitycURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
Benefícios de desempenho

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Revestimentos à Base de Água

cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits

01
Thickening EfficiencycURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
02
Controlo de ViscosidadecURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
03
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04
Pigment SuspensioncURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
05
cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limitscURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
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01 Espessamento

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02 Controle de Rendimento

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0.2%Interior starting dosage
1.0%High-PVC upper range
cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
06
cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limitsImprove coating transfer, spreading, and application feel.
07
Leveling SupportHelp reduce brush marks and roller marks in the dried film.
08
cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limitsImprove coating body on vertical surfaces after application.
09
Storage StabilityMaintain viscosity and suspension during shelf aging.
10
Coating UniformitySupport consistent color, opacity, and texture across the film.
Too low viscosity — coating appears thin, pigments settle, splashing during application
Too high viscosity — difficult to stir, apply, or spread; increased brush drag
Unstable storage — pigments settle into hard sediment difficult to re-disperse
Sagging on vertical surfaces — coating runs before the film dries
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Revestimentos à Base de Água

HEC is the primary LANDERCOLL cellulose ether product for water-based coating applications — delivering reliable thickening, viscosity stability, pigment suspension, and flow control in polymer emulsion systems.

Formulation Reference

Typical Water-Based Coating
Formulation Components

Water-based coating formulations vary by binder type, pigment and filler loading, target viscosity, application method, substrate, and market performance requirements.

ComponenteFunction in Water-Based Coatings
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Titanium DioxideProvides whiteness and hiding power in selected coatings.
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cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limitsAdjust opacity, texture, body, cost balance, and coating properties.
ÁguacURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limitsHelp disperse pigments and fillers uniformly.
cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limitsImprove surface wetting and pigment dispersion.
AntiespumantescURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
ConservantescURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
pH ModifierscURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limitsSupport film formation in selected systems.
cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limitsImproves viscosity, rheology, suspension, and application performance.
Outros aditivosAdjust leveling, open time, surface feel, durability, or special functions.
Important: This is a general formulation reference only. Final water-based coating formulation must be developed and tested according to binder type, pigment and filler loading, target viscosity, application method, substrate, storage condition, and market performance requirements.
Guia de Seleção

HEC Product Selection
by Coating Type

Different water-based coating systems require different HEC viscosity profiles, suspension support, and rheology behavior. This table provides a practical starting reference.

Water-Based Coating TypecURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limitsPrincipais requisitos de desempenho
Interior Water-Based CoatingsHECViscosity control, smooth application, pigment suspension.
Exterior Water-Based CoatingsHECAnti-sag support, coating body, storage stability.
Water-Based Wall CoatingscURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limitsBrushability, roller application, leveling support.
cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limitsLow to medium viscosity HECFlow control, penetration balance, stable viscosity.
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cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limitsMedium to high viscosity HECTexture control, consistency, application stability.
cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limitsMedium to high viscosity HECcURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
Industrial Water-Based CoatingsSelected HEC gradecURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
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Referência de Dosagem

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Revestimentos à Base de Água

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Interior Water-Based Coatings0.2%–0.7%
Exterior Water-Based Coatings0.3%–0.8%
Water-Based Wall Coatings0.2%–0.8%
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cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits0.2%–0.7%
cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits0.3%–1.0%
cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits0.4%–1.0%
Industrial Water-Based CoatingscURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
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Key Performance Functions of
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01

Espessamento

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02

Controle de Rendimento

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03

Pigment & Filler Suspension

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04

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05

Leveling Support

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06

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07

Storage Stability

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Troubleshooting

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and HEC Solutions

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01

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Possible Cause

Insufficient thickener, poor hydration, unsuitable grade.

cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits

Improve viscosity build and coating body.

02

Pigment & Filler Settling

Possible Cause

Weak suspension, low viscosity, heavy pigments or fillers.

cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits

Support pigment and filler suspension.

03

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Possible Cause

Poor suspension system, low viscosity, additive incompatibility.

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Improve formulation stability.

04

Poor Leveling / Application Marks

Possible Cause

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Support flow and leveling balance.

05

Roller Spatter

Possible Cause

Low viscosity, poor rheology, excessive water content.

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Support controlled application behavior.

06

Sagging on Vertical Surfaces

Possible Cause

Weak structural recovery, low thickener efficiency, high film build.

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Improve body and anti-sag support.

07

Rough Application Feel

Possible Cause

Poor filler dispersion, unsuitable viscosity, unstable formulation.

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Support smoother application consistency.

08

Viscosity Instability During Storage

Possible Cause

Poor hydration, pH effects, surfactant or preservative impact.

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HEC can help address many water-based coating stability and application issues, but final coating performance depends on the complete formulation system — including binder, pigment, filler, dispersant, surfactant, defoamer, preservative, pH, and production process.
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in Water-Based Coatings?

Understanding the variables that influence HEC behavior in water-based coatings helps formulators make better grade selections, optimize dosage, and avoid common production and stability problems.

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Different polymer emulsions — acrylic, VAE, styrene-acrylic, pure acrylic — affect viscosity response, compatibility, and film formation. HEC grade selection should be evaluated with the specific binder system.

Pigment & Filler System

TiO₂, calcium carbonate, kaolin, talc, silica, and colored pigments influence viscosity demand, suspension stability, and opacity. Higher filler loading increases thickening demand on HEC.

PVC Level

High pigment volume concentration systems typically require stronger suspension support and greater coating body control, often benefiting from medium to high viscosity HEC at upper dosage ranges.

pH & Adjustment Timing

Formulation pH and the timing of pH adjustment during production can influence HEC hydration rate, viscosity development, and long-term stability.

Dispersants & Surfactants

Dispersants and surfactants affect pigment dispersion quality, foam behavior, viscosity development, and compatibility with HEC.

Defoamers & Preservatives

Defoamers and preservatives may influence coating stability, viscosity, and application behavior. Compatibility with HEC should be evaluated during formulation testing.

Hydration Method

HEC must be properly dispersed and fully hydrated to deliver target viscosity. Poor hydration may cause lumps, delayed viscosity development, or unstable viscosity.

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Mixing speed, addition sequence, hydration time, temperature, and shear conditions can all affect final viscosity and coating stability.

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Too little HEC may not provide sufficient thickening or suspension. Too much may reduce leveling, increase brush drag, or produce excessive application resistance.

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How to Choose the Right HEC for
Revestimentos à Base de Água

Choosing the right HEC grade requires balancing viscosity target, rheology profile, pigment suspension needs, application method, leveling requirements, anti-sag support, and storage stability.

i.
Coating Type

What type of water-based coating are you producing? (interior, exterior, primer, decorative, industrial)

ii.
Target Viscosity

What target viscosity range (mPa·s or KU) do you need?

iii.
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What polymer emulsion system is used?

iv.
Pigment & Filler

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v.
PVC Level

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vi.
Performance Priority

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vii.
Application Method

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viii.
pH & Additives

What pH range and additive system are used?

ix.
Production Process

What production process and hydration time are available?

x.
Storage Stability

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Solicite Apoio Técnico
Embalagem e Armazenamento

Packaging, Storage &
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  • cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
  • Palletized packaging available on request.
  • Custom packaging available for long-term cooperation.
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Storage Recommendations

  • Store in a cool, dry, and well-ventilated environment.
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  • Use within the recommended shelf life in product documentation.
cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limitsWater-based coating formulation
25 kg · Export-Ready Supply
Documentação

Documentos do Produto
Disponível mediante solicitação

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TDS
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SDS
Safety Data Sheet — handling, safety, regulatory compliance
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Certificate of Analysis — batch-specific quality confirmation
PB
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AG
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RD
Product Recommendation Document — grade recommendation for your system
PK
Packaging & Storage Information — handling and logistics reference
EX
Export Documents — where applicable for import compliance
Apoio técnico

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We Can Help With

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FAQ

Perguntas mais frequentes
Cellulose Ether for Water-Based Coatings

What cellulose ether is used in water-based coatings?

HEC (Hydroxyethyl Cellulose) is the most widely used cellulose ether in water-based coatings. It improves thickening, viscosity control, pigment and filler suspension, rheology behavior, brush and roller application performance, and storage stability across interior wall coatings, exterior wall coatings, latex paints, emulsion paints, primers, and decorative coatings.

What does HEC do in water-based coatings?

HEC builds viscosity in the water phase, stabilizes pigments and fillers against settling, improves brush and roller application consistency, supports leveling, helps reduce sagging on vertical surfaces, and maintains stable in-can viscosity during storage. It is a non-ionic thickener compatible with anionic dispersants and polymer emulsions.

Why do water-based coatings need thickening?

Thickening helps coatings maintain product body, reduce pigment and filler settling during storage, improve application control during brushing and rolling, reduce sagging on vertical surfaces, and support uniform coating appearance in the dried film. Without adequate thickening, coatings become watery, unstable, and difficult to apply consistently.

What is the typical HEC dosage in water-based coatings?

A common reference dosage range is 0.1%–1.0% by weight, depending on coating type, target viscosity, pigment and filler loading, PVC level, and formulation design. Interior coatings typically use 0.2%–0.7%, while high-PVC decorative coatings may require up to 1.0%. Final dosage must be confirmed through viscosity testing and stability evaluation.

Can HEC improve pigment suspension?

Yes. HEC increases water-phase viscosity and structural support, which helps slow the rate of pigment and filler settling during storage. This supports more consistent color, opacity, and texture from the first use to the last. However, the complete suspension system — including dispersants, filler particle size, and formulation balance — also plays an important role.

Can HEC improve leveling in water-based coatings?

HEC can support leveling by helping control the rheology profile of the coating. A properly selected HEC grade contributes to balanced flow behavior during and after application. However, final leveling performance also depends on binder type, surfactants, dispersants, defoamers, and viscosity balance across the full shear rate range.

Does HEC affect coating durability?

HEC primarily improves fresh coating properties such as viscosity, suspension, rheology, and application stability. Final coating durability — including scrub resistance, weather resistance, adhesion, and film integrity — depends primarily on binder type, pigment system, additives, film formation conditions, substrate preparation, and curing.

Why does my coating lose viscosity during storage?

Viscosity loss may be caused by poor HEC hydration during production, unsuitable grade selection, pH effects, surfactant or dispersant incompatibility, preservative interactions, high electrolyte content, temperature changes during storage, or excessive shear during mixing. Systematic storage stability testing and grade review can help identify and resolve the root cause.

How do I choose the right HEC for water-based coatings?

Start by defining your coating type, target viscosity, binder system, pigment and filler loading, PVC level, pH range, additive system, application method, and storage stability requirement. Then contact LANDERCOLL with these parameters — our technical team can recommend suitable HEC grades and provide samples for formulation evaluation.

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Revestimentos à Base de Água

Whether you produce interior water-based coatings, exterior wall coatings, latex paint, emulsion paint, primers, undercoats, decorative coatings, high-PVC coatings, or selected industrial water-based coatings, LANDERCOLL HEC helps you achieve better viscosity control, pigment and filler suspension, smooth application performance, leveling support, and reliable storage stability.

LANDERCOLL supplies HEC cellulose ether to water-based coating manufacturers and paint formulators worldwide. Contact us today to receive an HEC grade recommendation, request samples, or get a competitive quote for your formulation project.

LANDERCOLL Water-Based Coating Support

HEC for Coatings · Thickening · Rheology Control · Pigment Suspension · Brush & Roller Application · Leveling · Anti-Sag · Storage Stability.

HECRevestimentos à Base de ÁguaEspessamentoRheologiaPigment SuspensionTinta LátexTinta de emulsãoInterior PaintExterior PaintPrimer