Cellulose Ether Excellence — Pålitelig av over 1000+ bedrifter globalt Få gratis prøve
HECVannbaserte beleggFortykningRheologiPigment SuspensionStorage Stability

Cellulose-Eter for
Vannbaserte beleggHEC Solutions for Viscosity Control, Rheology, Pigment Suspension, Brush and Roller Application, and Stable In-Can Consistency in Polymer Emulsion Coating Systems.

LANDERCOLL HEC helps water-based coating manufacturers improve thickening efficiency, viscosity stability, pigment and filler suspension, application performance, and storage stability across interior, exterior, primer, and decorative coating formulations.

Quick Answer

HEC (Hydroxyethyl Cellulose) is the primary cellulose ether used in water-based coatings. It functions as a water-phase thickener and rheology modifier that controls viscosity, supports pigment and filler suspension, improves brush and roller application, helps reduce sagging, and maintains stable in-can consistency throughout storage.

Water-based coating application with roller Water-Based Coatings · HEC
Paint brush and coating formulation

Viscosity control and pigment suspension for consistent brush and roller application.

Emulsion · Pigment · Rheology
Coating Formulation Structure
01
02
03
Fortykning
Rheologi
0.2%Interior starting dosage
1.0%High-PVC upper range
HECPrimary thickener
Water-based coating performance depends on balancing viscosity build and pigment suspension with smooth application flow and stable in-can consistency.
HECPrimary Product
0.2%–1.0%cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
8 TypesCoating Systems
TDS · SDS · COADocs on Request
25 kgExport Packaging

Optimize your water-based coating formulation?

Coating Systems

What Are Water-Based Coatings?
A Formulator’s Overview

Water-based coatings are coating systems in which water serves as the primary liquid phase and dispersion medium. They incorporate polymer emulsions, pigments, fillers, additives, and functional modifiers to deliver decoration, surface protection, color, smoothness, or specialized performance across a wide range of substrates and environments.

Water-based coating application Paint formulation and brush application
Thickening + RheologyThe core balance in water-based coating formulation design
Typical Products

Typical water-based coating products include interior wall paint, exterior wall paint, latex paint, emulsion paint, primers, texture coatings, façade coatings, waterproof coatings, protective coatings, and selected industrial coatings. The shift toward water-based systems continues to grow as formulators seek lower VOC content and improved environmental compliance.

cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits

A typical water-based coating formulation includes polymer emulsion, titanium dioxide, pigments, fillers, water, dispersants, wetting agents, defoamers, preservatives, pH modifiers, coalescing agents, rheology modifiers, and cellulose ether.

HEC Role

Celluloseeter — specifically HEC (hydroksyetylcellulose) — is used as the primary water-phase thickener and rheology modifier. It controls viscosity, supports pigment and filler suspension, improves brush and roller application behavior, helps reduce sagging on vertical surfaces, and maintains stable in-can consistency during storage and distribution.

Interior CoatingsViscosity control, smooth application, pigment suspension.
Exterior CoatingsAnti-sag support, coating body, storage stability.
Wall CoatingsBrushability, roller application, leveling support.
cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limitscURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limitscURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limitscURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limitscURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
Industrielle beleggcURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
System Overview

cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits

cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits

cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits

cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits

Water-based paint formulation
01
FortykningcURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
02
RheologikontrollcURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
03
Pigment SuspensioncURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
04
Storage StabilitycURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
Ytelsesfordeler

cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
Vannbaserte belegg

cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits

01
cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limitscURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
02
ViskositetskontrollMaintain consistent in-can and application viscosity.
03
Rheology BehaviorBalance flow during application and recovery after application.
04
Pigment SuspensionKeep TiO₂, colored pigments, and fillers evenly distributed.
05
Filler StabilityReduce settling of calcium carbonate, kaolin, talc, and silica.
cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
01 Fortykning

HEC builds viscosity in the water phase, improving in-can appearance, application control, and suspension stability at typical dosages of 0.2%–1.0%.

02 Rheologikontroll

Provides water-phase structure that flows smoothly under brush or roller force and recovers body to resist sagging on vertical surfaces.

0.2%Interior starting dosage
1.0%High-PVC upper range
Water-based coatings must balance viscosity build and pigment suspension with smooth application flow and stable in-can consistency.
06
Brush & Roller ApplicationImprove coating transfer, spreading, and application feel.
07
Leveling SupportHelp reduce brush marks and roller marks in the dried film.
08
Anti-Sag SupportImprove coating body on vertical surfaces after application.
09
Storage StabilityMaintain viscosity and suspension during shelf aging.
10
Coating UniformitySupport consistent color, opacity, and texture across the film.
Too low viscosity — coating appears thin, pigments settle, splashing during application
Too high viscosity — difficult to stir, apply, or spread; increased brush drag
Unstable storage — pigments settle into hard sediment difficult to re-disperse
Sagging on vertical surfaces — coating runs before the film dries
cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits

HEC for
Vannbaserte belegg

HEC is the primary LANDERCOLL cellulose ether product for water-based coating applications — delivering reliable thickening, viscosity stability, pigment suspension, and flow control in polymer emulsion systems.

cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits

Typical Water-Based Coating
cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits

Water-based coating formulations vary by binder type, pigment and filler loading, target viscosity, application method, substrate, and market performance requirements.

KomponentFunction in Water-Based Coatings
Polymer EmulsionMain film-forming binder.
Titanium DioxideProvides whiteness and hiding power in selected coatings.
cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limitscURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limitscURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
VanncURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
DispersantscURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
Wetting AgentscURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
SkumdemperecURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
KonserveringsmidlercURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limitscURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limitscURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limitscURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
Andre tilsetningsstoffercURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
Selection Guide

cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits

cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits

cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limitscURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limitsMain Performance Requirements
cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limitsHECViscosity control, smooth application, pigment suspension.
cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limitsHECAnti-sag support, coating body, storage stability.
Water-Based Wall CoatingsMedium viscosity HECBrushability, roller application, leveling support.
Water-Based PrimersLow to medium viscosity HECcURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
Water-Based UndercoatsMedium viscosity HECcURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
Decorative Water-Based CoatingsMedium to high viscosity HECcURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
High-PVC Water-Based CoatingsMedium to high viscosity HECcURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
Industrial Water-Based CoatingsSelected HEC gradecURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
Note: Final product selection should be confirmed through formulation testing, as polymer emulsion type, pigment and filler system, PVC level, pH, surfactant, dispersant, preservative, defoamer, and production process can all affect HEC performance.
cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits

HEC Dosage Reference for
Vannbaserte belegg

The dosage of HEC in water-based coatings depends on coating type, target viscosity, pigment and filler loading, PVC level, HEC viscosity grade, binder system, and application method.

cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits0.2%–0.7%
cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits0.3%–0.8%
Water-Based Wall Coatings0.2%–0.8%
Water-Based Primers0.1%–0.5%
Water-Based Undercoats0.2%–0.7%
Decorative Water-Based Coatings0.3%–1.0%
High-PVC Water-Based Coatings0.4%–1.0%
Industrial Water-Based Coatings0.1%–0.7%
Important: These dosage ranges are starting references only. Final dosage must be confirmed through viscosity testing, storage stability testing, pigment settling evaluation, application trials, leveling assessment, anti-sag testing, and coating appearance evaluation.
Core Functions

Key Performance Functions of
HEC in Water-Based Coatings

In water-based coating formulations, HEC supports thickening, rheology control, pigment and filler suspension, brush and roller application, leveling, anti-sag behavior, and storage stability — the properties formulators and end users evaluate most directly.

01

Fortykning

HEC builds viscosity in the water phase of coating formulations. Proper thickening improves in-can appearance, application control, coating body, suspension stability, and overall formulation consistency. At typical dosage levels of 0.2%–1.0%, HEC can build a wide range of target viscosities depending on grade selection and formulation conditions.

02

Rheologikontroll

Water-based coatings require carefully balanced flow behavior. They must remain stable in the container, flow smoothly during brush or roller application, and recover sufficient body to resist sagging on vertical surfaces. HEC contributes to this rheological balance by providing water-phase structure that responds appropriately to shear forces during application.

03

Pigment & Filler Suspension

Titanium dioxide, calcium carbonate, kaolin, talc, silica, and colored pigments must remain evenly distributed during storage. HEC increases water-phase viscosity and structure, reducing the rate of pigment and filler settling and supporting more consistent color, opacity, and texture.

04

Brush & Roller Application

HEC supports smoother application by improving coating consistency, transfer efficiency, spreading behavior, and application feel during brushing and rolling. A well-thickened coating picks up and releases from the brush or roller more consistently, reducing uneven application.

05

Leveling Support

Good leveling helps reduce visible brush marks, roller marks, and uneven film appearance in the dried coating. HEC supports flow balance when properly selected and dosed within the complete formulation system.

06

Anti-Sag Support

For vertical wall coatings and thicker applications, HEC helps improve coating body and structural recovery after application, reducing the risk of sagging or running on vertical surfaces before the film dries.

07

Storage Stability

HEC helps maintain viscosity and suspension stability during storage. This reduces pigment and filler settling, prevents hard sediment formation, and supports more consistent coating performance after extended shelf aging or temperature variation during distribution.

cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits

Common Water-Based Coating Problems
and HEC Solutions

Many water-based coating stability and application problems are related to viscosity, rheology, and suspension — areas where HEC grade and dosage selection directly affect performance.

01

Low In-Can Viscosity

cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits

Insufficient thickener, poor hydration, unsuitable grade.

HEC Support

Improve viscosity build and coating body.

02

Pigment & Filler Settling

cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits

Weak suspension, low viscosity, heavy pigments or fillers.

HEC Support

cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits

03

cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits

cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits

cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits

HEC Support

cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits

04

cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits

cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits

cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits

HEC Support

cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits

05

cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits

cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits

cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits

HEC Support

cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits

06

cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits

cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits

cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits

HEC Support

cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits

07

cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits

cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits

cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits

HEC Support

cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits

08

cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits

cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits

cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits

HEC Support

cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits

cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
Formulation Variables

cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits

Understanding the variables that influence HEC behavior in water-based coatings helps formulators make better grade selections, optimize dosage, and avoid common production and stability problems.

Binder System

Different polymer emulsions — acrylic, VAE, styrene-acrylic, pure acrylic — affect viscosity response, compatibility, and film formation. HEC grade selection should be evaluated with the specific binder system.

Pigment & Filler System

TiO₂, calcium carbonate, kaolin, talc, silica, and colored pigments influence viscosity demand, suspension stability, and opacity. Higher filler loading increases thickening demand on HEC.

PVC Level

High pigment volume concentration systems typically require stronger suspension support and greater coating body control, often benefiting from medium to high viscosity HEC at upper dosage ranges.

pH & Adjustment Timing

Formulation pH and the timing of pH adjustment during production can influence HEC hydration rate, viscosity development, and long-term stability.

Dispersants & Surfactants

Dispersants and surfactants affect pigment dispersion quality, foam behavior, viscosity development, and compatibility with HEC.

Defoamers & Preservatives

Defoamers and preservatives may influence coating stability, viscosity, and application behavior. Compatibility with HEC should be evaluated during formulation testing.

Hydration Method

HEC must be properly dispersed and fully hydrated to deliver target viscosity. Poor hydration may cause lumps, delayed viscosity development, or unstable viscosity.

Mixing Process

Mixing speed, addition sequence, hydration time, temperature, and shear conditions can all affect final viscosity and coating stability.

Dosage Level

Too little HEC may not provide sufficient thickening or suspension. Too much may reduce leveling, increase brush drag, or produce excessive application resistance.

cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits

How to Choose the Right HEC for
Vannbaserte belegg

Choosing the right HEC grade requires balancing viscosity target, rheology profile, pigment suspension needs, application method, leveling requirements, anti-sag support, and storage stability.

i.
Coating Type

What type of water-based coating are you producing? (interior, exterior, primer, decorative, industrial)

ii.
Target Viscosity

What target viscosity range (mPa·s or KU) do you need?

iii.
Binder System

What polymer emulsion system is used?

iv.
Pigment & Filler

What pigment and filler system is included, and at what loading level?

v.
PVC Level

What pigment volume concentration does the formulation have?

vi.
Performance Priority

Do you need stronger suspension, better leveling, or anti-sag support?

vii.
Application Method

What application method is used: brush, roller, spray, or trowel?

viii.
pH & Additives

What pH range and additive system are used?

ix.
Production Process

What production process and hydration time are available?

x.
Storage Stability

What storage stability requirement is needed? (temperature range, shelf life)

LANDERCOLL can help review your water-based coating formulation direction and recommend a suitable HEC grade for testing.

Ask for Technical Support
Packaging & Storage

Packaging, Storage &
cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits

LANDERCOLL HEC for water-based coatings is supplied in industrial packaging suitable for coating production, transportation, and storage. Full product documentation is available on request.

Packaging Reference

  • 25 kg per bag with moisture-protective inner liner.
  • Palletized packaging available on request.
  • Custom packaging available for long-term cooperation.
  • cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits

Storage Recommendations

  • cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
  • cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
  • Keep packaging sealed when not in use.
  • Avoid contamination during handling and storage.
  • cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limitsWater-based coating formulation
cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
Documentation

cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
Available on Request

cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits

TDS
cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
SDS
cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
COA
cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
PB
cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
AG
cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
RD
cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
PK
cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
EX
cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
Teknisk støtte

cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits

cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits

cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits

We Can Help With

cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits

cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits

cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits

cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits

cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits

Storage stability support.

Dosage reference and starting point recommendations.

Sample and quotation communication.

VANLIGE SPØRSMÅL

Ofte stilte spørsmål
Cellulose Ether for Water-Based Coatings

What cellulose ether is used in water-based coatings?

HEC (Hydroxyethyl Cellulose) is the most widely used cellulose ether in water-based coatings. It improves thickening, viscosity control, pigment and filler suspension, rheology behavior, brush and roller application performance, and storage stability across interior wall coatings, exterior wall coatings, latex paints, emulsion paints, primers, and decorative coatings.

What does HEC do in water-based coatings?

HEC builds viscosity in the water phase, stabilizes pigments and fillers against settling, improves brush and roller application consistency, supports leveling, helps reduce sagging on vertical surfaces, and maintains stable in-can viscosity during storage. It is a non-ionic thickener compatible with anionic dispersants and polymer emulsions.

Why do water-based coatings need thickening?

Thickening helps coatings maintain product body, reduce pigment and filler settling during storage, improve application control during brushing and rolling, reduce sagging on vertical surfaces, and support uniform coating appearance in the dried film. Without adequate thickening, coatings become watery, unstable, and difficult to apply consistently.

What is the typical HEC dosage in water-based coatings?

A common reference dosage range is 0.1%–1.0% by weight, depending on coating type, target viscosity, pigment and filler loading, PVC level, and formulation design. Interior coatings typically use 0.2%–0.7%, while high-PVC decorative coatings may require up to 1.0%. Final dosage must be confirmed through viscosity testing and stability evaluation.

Can HEC improve pigment suspension?

Yes. HEC increases water-phase viscosity and structural support, which helps slow the rate of pigment and filler settling during storage. This supports more consistent color, opacity, and texture from the first use to the last. However, the complete suspension system — including dispersants, filler particle size, and formulation balance — also plays an important role.

Can HEC improve leveling in water-based coatings?

HEC can support leveling by helping control the rheology profile of the coating. A properly selected HEC grade contributes to balanced flow behavior during and after application. However, final leveling performance also depends on binder type, surfactants, dispersants, defoamers, and viscosity balance across the full shear rate range.

Does HEC affect coating durability?

HEC primarily improves fresh coating properties such as viscosity, suspension, rheology, and application stability. Final coating durability — including scrub resistance, weather resistance, adhesion, and film integrity — depends primarily on binder type, pigment system, additives, film formation conditions, substrate preparation, and curing.

Why does my coating lose viscosity during storage?

Viscosity loss may be caused by poor HEC hydration during production, unsuitable grade selection, pH effects, surfactant or dispersant incompatibility, preservative interactions, high electrolyte content, temperature changes during storage, or excessive shear during mixing. Systematic storage stability testing and grade review can help identify and resolve the root cause.

How do I choose the right HEC for water-based coatings?

Start by defining your coating type, target viscosity, binder system, pigment and filler loading, PVC level, pH range, additive system, application method, and storage stability requirement. Then contact LANDERCOLL with these parameters — our technical team can recommend suitable HEC grades and provide samples for formulation evaluation.

Kontakt oss

Find the Right HEC for Your
Vannbaserte belegg

Whether you produce interior water-based coatings, exterior wall coatings, latex paint, emulsion paint, primers, undercoats, decorative coatings, high-PVC coatings, or selected industrial water-based coatings, LANDERCOLL HEC helps you achieve better viscosity control, pigment and filler suspension, smooth application performance, leveling support, and reliable storage stability.

LANDERCOLL supplies HEC cellulose ether to water-based coating manufacturers and paint formulators worldwide. Contact us today to receive an HEC grade recommendation, request samples, or get a competitive quote for your formulation project.

LANDERCOLL Water-Based Coating Support

HEC for Coatings · Thickening · Rheology Control · Pigment Suspension · Brush & Roller Application · Leveling · Anti-Sag · Storage Stability.

HECVannbaserte beleggFortykningRheologiPigment SuspensionLatexmalingEmulsjonsmalingInterior PaintExterior PaintPrimer