Emulsion paint, also called latex paint, is a water-borne dispersion produced with vinyl or acrylic resins. It consists of pigments, emulsifiers, and coagulants, mixed with water. Due to the low odor, high sheen, and durable finish, emulsion paint can be used for walls, ceilings, furniture, decorative elements, exterior surfaces, and kitchens.
Emulsion paint consists of tiny polymer particles suspended in water. That’s why LANDERCOLL, a prominent flagship in the cellulose ether industry, highly recommends our Hydroxyethyl Cellulose(HEC) as an emulsifier and suspension in your latex paint formula. As a non-ionic additive derived from cellulose, a natural polymer obtained from cotton, HEC helps prevent paints from separating and ensures optimal viscosity for a more durable finish.
Based on the application scenario, it can be divided into two types: Interior Emulsion Paint and Exterior Emulsion Paint.
LANDERCOLL’s Hydroxyethyl Cellulose(HEC) series revolutionizes water-based paint formulations through precision molecular engineering. As a non-ionic thickener and rheology modifier, our HEC solutions deliver:
HEC could help stop algae and fungi from growing due to its compatibility with preservatives and resistance to microbial degradation.
As an emulsifier, HEC prevents phase separation in water-based emulsions, ensuring the consistency and durability of the paint.
Once the paint dries, particles in it fuse together and the polymer can not be resuspended in water. HEC offers extended opening time for painters by forming a protective layer to hold moisture.
| Fast Delivery | Sea Freight |
|---|---|
| Advantages: | Low cost, High Viscosity, Good Workability |
| Package: | 25kg/bag, also available in 500kg/pallet & 600kg/pallet |
| Fast Delivery | Sea Freight |
|---|---|
| Advantages: | Suitable for high-end coatings, excellent biological stability, and enzyme resistance. |
| Package: | 25kg/bag, also available in 500kg/pallet & 600kg/pallet |
Grades |
Brookfield Viscosity 1% or 2% |
Moisture Content |
Ash Content |
Particle Size |
Bulk Density |
Download TDS |
|---|---|---|---|---|---|---|
HE30 |
1,500 - 2,500 |
≤6％ |
≤5％ |
98% pass 80 mesh |
300-600 g/ml |
Download |
HE60BE |
2,500 - 3,500 |
≤6％ |
≤5％ |
98% pass 80 mesh |
300-600 g/ml |
Download |
HE100BE |
3,500 - 5,000 |
≤6％ |
≤5％ |
98% pass 80 mesh |
300-600 g/ml |
Download |
As a global leader in cellulose ether innovation, LANDERCOLL empowers manufacturers through our complimentary sample initiative. We offer full characterization reports, enabling precise formulation benchmarking. Contact Us to Get:
LANDERCOLL has included sustainability considerations in our business decisions. To see long-term success, we consistently adopt environmentally friendly habits, like introducing an MVR wastewater treatment system to reduce the amount of energy and resources including water and salt.
As a highly qualified manufacturer of cellulose ether, LANDERCOLL provides comprehensive quality control, certified by ISO and EU REACH, to ensure the consistent and optimal performance of our additives.
As a water-based paint, acrylic emulsion paint can be used for interior walls and exterior surfaces in homes, offices, and commercial buildings. It can be applied on surfaces of various materials, such as metal and woodwork.
LANDERCOLL MHE300, similar to Ashland Natrosol Plus 330, is a hydrophobically modified emulsion paint additive. Incorporating this grade HEC helps improve the film-forming ability, fluidity, and leveling properties while reducing splattering and sagging. It also performs excellent shear stability and resistance to salt and high-temperature, suitable across a wide pH range.
Yes, emulsion paint is waterproof. It could form a protective film acting as a barrier to moisture after drying. By adding LANDERCOLL hydrophobically modified HEC, your emulsion paint formulation can be more waterproof and smoother to apply.
Yes, emulsion paint can be used over gloss as long as you properly prepare the surface. You may consider using a high-performance primer or lightly sanding and cleaning the surface before painting, so as to ensure good adhesion and a smooth finish.
Yes, it is workable. Just make sure to prime your blind with spray or a brush before painting. Then apply the emulsion with a sponge, roller, or brush. Allow each layer to dry before adding another layer from top to bottom.
Reach out to LANDERCOLL Today for detailed information and guidelines!
