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HECБои на водна основаУплътняванеРехологияPigment SuspensionStorage Stability

Целулозен етер за
Бои на водна основаHEC Solutions for Viscosity Control, Rheology, Pigment Suspension, Brush and Roller Application, and Stable In-Can Consistency in Polymer Emulsion Coating Systems.

LANDERCOLL HEC helps water-based coating manufacturers improve thickening efficiency, viscosity stability, pigment and filler suspension, application performance, and storage stability across interior, exterior, primer, and decorative coating formulations.

Quick Answer

HEC (Hydroxyethyl Cellulose) is the primary cellulose ether used in water-based coatings. It functions as a water-phase thickener and rheology modifier that controls viscosity, supports pigment and filler suspension, improves brush and roller application, helps reduce sagging, and maintains stable in-can consistency throughout storage.

Water-based coating application with roller Water-Based Coatings · HEC
Paint brush and coating formulation

Viscosity control and pigment suspension for consistent brush and roller application.

Emulsion · Pigment · Rheology
Coating Formulation Structure
01
02
03
Уплътняване
Рехология
0.2%Interior starting dosage
1.0%High-PVC upper range
HECPrimary thickener
Water-based coating performance depends on balancing viscosity build and pigment suspension with smooth application flow and stable in-can consistency.
HECОсновен продукт
0.2%–1.0%cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
8 TypesCoating Systems
TDS · SDS · COADocs on Request
25 kgExport Packaging

Optimize your water-based coating formulation?

Coating Systems

What Are Water-Based Coatings?
A Formulator’s Overview

Water-based coatings are coating systems in which water serves as the primary liquid phase and dispersion medium. They incorporate polymer emulsions, pigments, fillers, additives, and functional modifiers to deliver decoration, surface protection, color, smoothness, or specialized performance across a wide range of substrates and environments.

Water-based coating application Paint formulation and brush application
Thickening + RheologyThe core balance in water-based coating formulation design
Typical Products

Typical water-based coating products include interior wall paint, exterior wall paint, latex paint, emulsion paint, primers, texture coatings, façade coatings, waterproof coatings, protective coatings, and selected industrial coatings. The shift toward water-based systems continues to grow as formulators seek lower VOC content and improved environmental compliance.

Formulation Components

A typical water-based coating formulation includes polymer emulsion, titanium dioxide, pigments, fillers, water, dispersants, wetting agents, defoamers, preservatives, pH modifiers, coalescing agents, rheology modifiers, and cellulose ether.

HEC Role

Целулозен етер — specifically HEC (хидроксиетилцелулоза) — is used as the primary water-phase thickener and rheology modifier. It controls viscosity, supports pigment and filler suspension, improves brush and roller application behavior, helps reduce sagging on vertical surfaces, and maintains stable in-can consistency during storage and distribution.

Interior CoatingsViscosity control, smooth application, pigment suspension.
Exterior CoatingsAnti-sag support, coating body, storage stability.
Wall CoatingsBrushability, roller application, leveling support.
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System Overview

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Water-based paint formulation
01
УплътняванеcURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
02
Контрол на реологиятаcURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
03
Pigment SuspensioncURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
04
Storage StabilitycURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
Ползи от представянето

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Бои на водна основа

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01
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02
Контрол на вискозитетаcURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
03
Rheology BehaviorBalance flow during application and recovery after application.
04
Pigment SuspensionKeep TiO₂, colored pigments, and fillers evenly distributed.
05
cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limitsReduce settling of calcium carbonate, kaolin, talc, and silica.
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01 Уплътняване

HEC builds viscosity in the water phase, improving in-can appearance, application control, and suspension stability at typical dosages of 0.2%–1.0%.

02 Контрол на реологията

Provides water-phase structure that flows smoothly under brush or roller force and recovers body to resist sagging on vertical surfaces.

0.2%Interior starting dosage
1.0%High-PVC upper range
Water-based coatings must balance viscosity build and pigment suspension with smooth application flow and stable in-can consistency.
06
Brush & Roller ApplicationImprove coating transfer, spreading, and application feel.
07
Leveling SupportHelp reduce brush marks and roller marks in the dried film.
08
Anti-Sag SupportImprove coating body on vertical surfaces after application.
09
Storage StabilityMaintain viscosity and suspension during shelf aging.
10
cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limitsSupport consistent color, opacity, and texture across the film.
Too low viscosity — coating appears thin, pigments settle, splashing during application
Too high viscosity — difficult to stir, apply, or spread; increased brush drag
Unstable storage — pigments settle into hard sediment difficult to re-disperse
Sagging on vertical surfaces — coating runs before the film dries
Препоръчителен продукт

HEC for
Бои на водна основа

HEC is the primary LANDERCOLL cellulose ether product for water-based coating applications — delivering reliable thickening, viscosity stability, pigment suspension, and flow control in polymer emulsion systems.

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Typical Water-Based Coating
Formulation Components

Water-based coating formulations vary by binder type, pigment and filler loading, target viscosity, application method, substrate, and market performance requirements.

КомпонентFunction in Water-Based Coatings
Polymer EmulsionMain film-forming binder.
Titanium DioxideProvides whiteness and hiding power in selected coatings.
PigmentsProvide color and decorative appearance.
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ВодаcURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
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ПенообразувателиcURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
КонсервантиcURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
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Ръководство за избор

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cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limitsПрепоръчителен продуктОсновни изисквания за производителност
cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limitsHECViscosity control, smooth application, pigment suspension.
cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limitsHECAnti-sag support, coating body, storage stability.
cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limitsMedium viscosity HECBrushability, roller application, leveling support.
cURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limitsLow to medium viscosity HECcURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
Water-Based UndercoatsMedium viscosity HECcURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
Decorative Water-Based CoatingsMedium to high viscosity HECcURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
High-PVC Water-Based CoatingsMedium to high viscosity HECcURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
Industrial Water-Based CoatingsSelected HEC gradecURL Too many subrequests by single Worker invocation. To configure this limit, refer to https://developers.cloudflare.com/workers/wrangler/configuration/#limits
Note: Final product selection should be confirmed through formulation testing, as polymer emulsion type, pigment and filler system, PVC level, pH, surfactant, dispersant, preservative, defoamer, and production process can all affect HEC performance.
Референтна доза

HEC Dosage Reference for
Бои на водна основа

The dosage of HEC in water-based coatings depends on coating type, target viscosity, pigment and filler loading, PVC level, HEC viscosity grade, binder system, and application method.

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Water-Based Undercoats0.2%–0.7%
Decorative Water-Based Coatings0.3%–1.0%
High-PVC Water-Based Coatings0.4%–1.0%
Industrial Water-Based Coatings0.1%–0.7%
Important: These dosage ranges are starting references only. Final dosage must be confirmed through viscosity testing, storage stability testing, pigment settling evaluation, application trials, leveling assessment, anti-sag testing, and coating appearance evaluation.
Основни функции

Key Performance Functions of
HEC in Water-Based Coatings

In water-based coating formulations, HEC supports thickening, rheology control, pigment and filler suspension, brush and roller application, leveling, anti-sag behavior, and storage stability — the properties formulators and end users evaluate most directly.

01

Уплътняване

HEC builds viscosity in the water phase of coating formulations. Proper thickening improves in-can appearance, application control, coating body, suspension stability, and overall formulation consistency. At typical dosage levels of 0.2%–1.0%, HEC can build a wide range of target viscosities depending on grade selection and formulation conditions.

02

Контрол на реологията

Water-based coatings require carefully balanced flow behavior. They must remain stable in the container, flow smoothly during brush or roller application, and recover sufficient body to resist sagging on vertical surfaces. HEC contributes to this rheological balance by providing water-phase structure that responds appropriately to shear forces during application.

03

Pigment & Filler Suspension

Titanium dioxide, calcium carbonate, kaolin, talc, silica, and colored pigments must remain evenly distributed during storage. HEC increases water-phase viscosity and structure, reducing the rate of pigment and filler settling and supporting more consistent color, opacity, and texture.

04

Brush & Roller Application

HEC supports smoother application by improving coating consistency, transfer efficiency, spreading behavior, and application feel during brushing and rolling. A well-thickened coating picks up and releases from the brush or roller more consistently, reducing uneven application.

05

Leveling Support

Good leveling helps reduce visible brush marks, roller marks, and uneven film appearance in the dried coating. HEC supports flow balance when properly selected and dosed within the complete formulation system.

06

Anti-Sag Support

For vertical wall coatings and thicker applications, HEC helps improve coating body and structural recovery after application, reducing the risk of sagging or running on vertical surfaces before the film dries.

07

Storage Stability

HEC helps maintain viscosity and suspension stability during storage. This reduces pigment and filler settling, prevents hard sediment formation, and supports more consistent coating performance after extended shelf aging or temperature variation during distribution.

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Common Water-Based Coating Problems
and HEC Solutions

Many water-based coating stability and application problems are related to viscosity, rheology, and suspension — areas where HEC grade and dosage selection directly affect performance.

01

Low In-Can Viscosity

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Insufficient thickener, poor hydration, unsuitable grade.

HEC Support

Improve viscosity build and coating body.

02

Pigment & Filler Settling

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Weak suspension, low viscosity, heavy pigments or fillers.

HEC Support

Support pigment and filler suspension.

03

Storage Separation

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Poor suspension system, low viscosity, additive incompatibility.

HEC Support

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04

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HEC Support

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05

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HEC Support

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06

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HEC Support

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07

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HEC Support

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08

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HEC Support

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Formulation Variables

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Binder System

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PVC Level

High pigment volume concentration systems typically require stronger suspension support and greater coating body control, often benefiting from medium to high viscosity HEC at upper dosage ranges.

pH & Adjustment Timing

Formulation pH and the timing of pH adjustment during production can influence HEC hydration rate, viscosity development, and long-term stability.

Dispersants & Surfactants

Dispersants and surfactants affect pigment dispersion quality, foam behavior, viscosity development, and compatibility with HEC.

Defoamers & Preservatives

Defoamers and preservatives may influence coating stability, viscosity, and application behavior. Compatibility with HEC should be evaluated during formulation testing.

Hydration Method

HEC must be properly dispersed and fully hydrated to deliver target viscosity. Poor hydration may cause lumps, delayed viscosity development, or unstable viscosity.

Mixing Process

Mixing speed, addition sequence, hydration time, temperature, and shear conditions can all affect final viscosity and coating stability.

Dosage Level

Too little HEC may not provide sufficient thickening or suspension. Too much may reduce leveling, increase brush drag, or produce excessive application resistance.

Метод на избор

How to Choose the Right HEC for
Бои на водна основа

Choosing the right HEC grade requires balancing viscosity target, rheology profile, pigment suspension needs, application method, leveling requirements, anti-sag support, and storage stability.

i.
Coating Type

What type of water-based coating are you producing? (interior, exterior, primer, decorative, industrial)

ii.
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What target viscosity range (mPa·s or KU) do you need?

iii.
Binder System

What polymer emulsion system is used?

iv.
Pigment & Filler

What pigment and filler system is included, and at what loading level?

v.
PVC Level

What pigment volume concentration does the formulation have?

vi.
Performance Priority

Do you need stronger suspension, better leveling, or anti-sag support?

vii.
Application Method

What application method is used: brush, roller, spray, or trowel?

viii.
pH & Additives

What pH range and additive system are used?

ix.
Production Process

What production process and hydration time are available?

x.
Storage Stability

What storage stability requirement is needed? (temperature range, shelf life)

LANDERCOLL can help review your water-based coating formulation direction and recommend a suitable HEC grade for testing.

Попитайте за техническа поддръжка
Опаковане и съхранение

Опаковане, съхранение и
Достъпни документи

LANDERCOLL HEC for water-based coatings is supplied in industrial packaging suitable for coating production, transportation, and storage. Full product documentation is available on request.

Packaging Reference

  • 25 kg per bag with moisture-protective inner liner.
  • Palletized packaging available on request.
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  • Export-ready industrial supply.

Препоръки за съхранение

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  • Keep away from moisture and direct sunlight.
  • Keep packaging sealed when not in use.
  • Avoid contamination during handling and storage.
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Документация

Product Documents
На разположение при поискване

LANDERCOLL provides product-related documentation to support water-based coating formulation testing, purchasing review, and internal approval processes.

TDS
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SDS
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COA
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PB
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AG
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RD
Product Recommendation Document — grade recommendation for your system
PK
Packaging & Storage Information — handling and logistics reference
EX
Export Documents — where applicable for import compliance
Техническа поддръжка

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We Can Help With

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What is the typical HEC dosage in water-based coatings?

A common reference dosage range is 0.1%–1.0% by weight, depending on coating type, target viscosity, pigment and filler loading, PVC level, and formulation design. Interior coatings typically use 0.2%–0.7%, while high-PVC decorative coatings may require up to 1.0%. Final dosage must be confirmed through viscosity testing and stability evaluation.

Can HEC improve pigment suspension?

Yes. HEC increases water-phase viscosity and structural support, which helps slow the rate of pigment and filler settling during storage. This supports more consistent color, opacity, and texture from the first use to the last. However, the complete suspension system — including dispersants, filler particle size, and formulation balance — also plays an important role.

Can HEC improve leveling in water-based coatings?

HEC can support leveling by helping control the rheology profile of the coating. A properly selected HEC grade contributes to balanced flow behavior during and after application. However, final leveling performance also depends on binder type, surfactants, dispersants, defoamers, and viscosity balance across the full shear rate range.

Does HEC affect coating durability?

HEC primarily improves fresh coating properties such as viscosity, suspension, rheology, and application stability. Final coating durability — including scrub resistance, weather resistance, adhesion, and film integrity — depends primarily on binder type, pigment system, additives, film formation conditions, substrate preparation, and curing.

Why does my coating lose viscosity during storage?

Viscosity loss may be caused by poor HEC hydration during production, unsuitable grade selection, pH effects, surfactant or dispersant incompatibility, preservative interactions, high electrolyte content, temperature changes during storage, or excessive shear during mixing. Systematic storage stability testing and grade review can help identify and resolve the root cause.

How do I choose the right HEC for water-based coatings?

Start by defining your coating type, target viscosity, binder system, pigment and filler loading, PVC level, pH range, additive system, application method, and storage stability requirement. Then contact LANDERCOLL with these parameters — our technical team can recommend suitable HEC grades and provide samples for formulation evaluation.

Свържете се с нас

Find the Right HEC for Your
Бои на водна основа

Whether you produce interior water-based coatings, exterior wall coatings, latex paint, emulsion paint, primers, undercoats, decorative coatings, high-PVC coatings, or selected industrial water-based coatings, LANDERCOLL HEC helps you achieve better viscosity control, pigment and filler suspension, smooth application performance, leveling support, and reliable storage stability.

LANDERCOLL supplies HEC cellulose ether to water-based coating manufacturers and paint formulators worldwide. Contact us today to receive an HEC grade recommendation, request samples, or get a competitive quote for your formulation project.

LANDERCOLL Water-Based Coating Support

HEC for Coatings · Thickening · Rheology Control · Pigment Suspension · Brush & Roller Application · Leveling · Anti-Sag · Storage Stability.

HECБои на водна основаУплътняванеРехологияPigment SuspensionЛатексова бояЕмулсионна бояInterior PaintExterior PaintPrimer