Cellulose ether enhances home care formulations as a multifunctional additive, providing shear-thinning viscosity (500–50,000 mPa·s) for optimal pourability while preventing filler settling. Its anti-redeposition properties reduce fabric re-soiling by 25%+ in laundry detergents, and cold-water solubility ensures consistent performance in eco-friendly, low-temperature washes.
Cellulose ether serves as a gentle, plant-derived rheology modifier in personal care formulations, offering sulfate-free thickening (5,000-30,000 mPa·s) for shampoos and body washes. Its pH-stable (3-9) and salt-tolerant properties ensure creamy textures in sensitive skin products, while cold-process compatibility reduces energy consumption.
