{"id":11115,"date":"2025-11-07T05:40:17","date_gmt":"2025-11-07T05:40:17","guid":{"rendered":"https:\/\/landercoll.com\/?p=11115"},"modified":"2025-11-07T05:40:22","modified_gmt":"2025-11-07T05:40:22","slug":"unleash-coating-innovation-with-landu-at-chinacoat-2025","status":"publish","type":"post","link":"https:\/\/landercoll.com\/en\/unleash-coating-innovation-with-landu-at-chinacoat-2025\/","title":{"rendered":"Unleash Coating Innovation with LANDU at CHINACOAT 2025"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11115\" class=\"elementor elementor-11115\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d3926bf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d3926bf\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1130e22\" data-id=\"1130e22\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27c45c7 e-con-full e-flex e-con e-parent\" data-id=\"27c45c7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8dbad42 elementor-widget elementor-widget-html\" data-id=\"8dbad42\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"landu-banner\">\r\n  <style>\r\n    .landu-banner {\r\n      width: 100%;\r\n      background: linear-gradient(135deg, #ff6b00 0%, #ff8533 50%, #ffb366 100%);\r\n      padding: 30px 20px;\r\n      text-align: center;\r\n      position: relative;\r\n      overflow: hidden;\r\n      box-shadow: 0 4px 20px rgba(255, 107, 0, 0.3);\r\n    }\r\n\r\n    .landu-banner::before {\r\n      content: '';\r\n      position: absolute;\r\n      top: 0;\r\n      left: 0;\r\n      right: 0;\r\n      bottom: 0;\r\n      background: url('data:image\/svg+xml,<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 100 100\"><defs><pattern id=\"grain\" patternUnits=\"userSpaceOnUse\" width=\"100\" height=\"100\"><circle cx=\"20\" cy=\"20\" r=\"1\" fill=\"rgba(255,255,255,0.1)\"\/><circle cx=\"80\" cy=\"40\" r=\"1\" fill=\"rgba(255,255,255,0.08)\"\/><circle cx=\"40\" cy=\"80\" r=\"1\" fill=\"rgba(255,255,255,0.12)\"\/><\/pattern><\/defs><rect width=\"100\" height=\"100\" fill=\"url(%23grain)\"\/><\/svg>');\r\n      opacity: 0.3;\r\n      pointer-events: none;\r\n    }\r\n\r\n    .landu-banner .banner-content {\r\n      position: relative;\r\n      z-index: 2;\r\n      max-width: 1200px;\r\n      margin: 0 auto;\r\n    }\r\n\r\n    .landu-banner .main-title {\r\n      font-size: 2.5em;\r\n      font-weight: 800;\r\n      color: white;\r\n      margin-bottom: 15px;\r\n      text-shadow: 2px 2px 4px rgba(0, 0, 0, 0.3);\r\n      letter-spacing: -0.5px;\r\n      line-height: 1.2;\r\n    }\r\n\r\n    .landu-banner .subtitle {\r\n      font-size: 1.4em;\r\n      color: rgba(255, 255, 255, 0.95);\r\n      margin-bottom: 25px;\r\n      font-weight: 500;\r\n      text-shadow: 1px 1px 2px rgba(0, 0, 0, 0.2);\r\n      line-height: 1.3;\r\n    }\r\n\r\n    .landu-banner .event-info {\r\n      background: rgba(255, 255, 255, 0.15);\r\n      backdrop-filter: blur(10px);\r\n      border: 1px solid rgba(255, 255, 255, 0.2);\r\n      padding: 20px 30px;\r\n      border-radius: 50px;\r\n      display: inline-block;\r\n      font-size: 1.1em;\r\n      color: white;\r\n      font-weight: 600;\r\n      text-shadow: 1px 1px 2px rgba(0, 0, 0, 0.2);\r\n    }\r\n\r\n    .landu-banner .divider {\r\n      color: rgba(255, 255, 255, 0.8);\r\n      margin: 0 15px;\r\n      font-weight: 300;\r\n    }\r\n\r\n    .landu-banner .highlight {\r\n      background: rgba(255, 255, 255, 0.2);\r\n      padding: 3px 8px;\r\n      border-radius: 4px;\r\n      font-weight: 700;\r\n    }\r\n\r\n    \/* \u52a8\u753b\u6548\u679c *\/\r\n    .landu-banner .main-title {\r\n      animation: fadeInUp 0.8s ease-out;\r\n    }\r\n\r\n    .landu-banner .subtitle {\r\n      animation: fadeInUp 0.8s ease-out 0.2s both;\r\n    }\r\n\r\n    .landu-banner .event-info {\r\n      animation: fadeInUp 0.8s ease-out 0.4s both;\r\n    }\r\n\r\n    @keyframes fadeInUp {\r\n      from {\r\n        opacity: 0;\r\n        transform: translateY(30px);\r\n      }\r\n      to {\r\n        opacity: 1;\r\n        transform: translateY(0);\r\n      }\r\n    }\r\n\r\n    \/* \u54cd\u5e94\u5f0f\u8bbe\u8ba1 *\/\r\n    @media (max-width: 768px) {\r\n      .landu-banner {\r\n        padding: 25px 15px;\r\n      }\r\n      \r\n      .landu-banner .main-title {\r\n        font-size: 1.8em;\r\n        margin-bottom: 12px;\r\n      }\r\n      \r\n      .landu-banner .subtitle {\r\n        font-size: 1.1em;\r\n        margin-bottom: 20px;\r\n      }\r\n      \r\n      .landu-banner .event-info {\r\n        font-size: 0.95em;\r\n        padding: 15px 20px;\r\n        line-height: 1.4;\r\n      }\r\n      \r\n      .landu-banner .divider {\r\n        display: block;\r\n        margin: 5px 0;\r\n      }\r\n    }\r\n\r\n    @media (max-width: 480px) {\r\n      .landu-banner .main-title {\r\n        font-size: 1.5em;\r\n        line-height: 1.3;\r\n      }\r\n      \r\n      .landu-banner .subtitle {\r\n        font-size: 1em;\r\n      }\r\n      \r\n      .landu-banner .event-info {\r\n        font-size: 0.9em;\r\n        padding: 12px 16px;\r\n      }\r\n    }\r\n  <\/style>\r\n\r\n  <div class=\"banner-content\">\r\n    <h1 class=\"main-title\">Unleash Coating Innovation with LANDU at CHINACOAT 2025<\/h1>\r\n    <p class=\"subtitle\">Discover LANDU's High-Performance Cellulose Ethers at CHINACOAT 2025<\/p>\r\n    <div class=\"event-info\">\r\n      <span class=\"highlight\">Booth E6-E21<\/span>\r\n      <span class=\"divider\">|<\/span>\r\n      <span>Nov 25\u201327<\/span>\r\n      <span class=\"divider\">|<\/span>\r\n      <span>Shanghai New International Expo Centre<\/span>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f07b2c e-con-full e-flex e-con e-parent\" data-id=\"8f07b2c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0dd4f7 elementor-widget elementor-widget-html\" data-id=\"c0dd4f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<article class=\"landu-article\">\r\n  <style>\r\n    .landu-article {\r\n      width: 100%;\r\n      padding: 40px 20px;\r\n      font-family: 'Segoe UI', Tahoma, Geneva, Verdana, sans-serif;\r\n      line-height: 1.7;\r\n      color: #333;\r\n      background: linear-gradient(135deg, #fefefe 0%, #f9f9f9 100%);\r\n      box-shadow: 0 8px 32px rgba(255, 107, 0, 0.06);\r\n    }\r\n\r\n    .landu-article h2 {\r\n      font-size: 2.1em;\r\n      font-weight: 700;\r\n      color: #ff6b00;\r\n      margin-bottom: 30px;\r\n      text-align: center;\r\n      line-height: 1.3;\r\n      max-width: 1200px;\r\n      margin-left: auto;\r\n      margin-right: auto;\r\n    }\r\n\r\n    .landu-article .content-wrapper {\r\n      display: grid;\r\n      grid-template-columns: 1fr 480px;\r\n      gap: 40px;\r\n      align-items: stretch;\r\n      margin-top: 30px;\r\n      max-width: 1200px;\r\n      margin-left: auto;\r\n      margin-right: auto;\r\n    }\r\n\r\n    .landu-article .text-content {\r\n      background: white;\r\n      padding: 30px;\r\n      border-radius: 8px;\r\n      border-left: 4px solid #ff6b00;\r\n      box-shadow: 0 4px 16px rgba(0, 0, 0, 0.08);\r\n      display: flex;\r\n      flex-direction: column;\r\n      justify-content: flex-start;\r\n      gap: 20px;\r\n    }\r\n\r\n    .landu-article .invitation-text {\r\n      font-size: 1.2em;\r\n      color: #333;\r\n      margin: 0;\r\n      font-weight: 500;\r\n      text-align: center;\r\n      line-height: 1.6;\r\n    }\r\n\r\n    .landu-article .invitation-text a {\r\n      color: #ff6b00;\r\n      text-decoration: none;\r\n      font-weight: 600;\r\n    }\r\n\r\n    .landu-article .invitation-text a:hover {\r\n      text-decoration: underline;\r\n    }\r\n\r\n    .landu-article .event-details {\r\n      background: white;\r\n      border: 2px solid #e6e6e6;\r\n      color: #333;\r\n      padding: 20px;\r\n      border-radius: 8px;\r\n      text-align: center;\r\n      text-decoration: none;\r\n      display: block;\r\n    }\r\n\r\n    .landu-article .event-title {\r\n      font-weight: 700;\r\n      font-size: 1.3em;\r\n      margin-bottom: 12px;\r\n      color: #ff6b00;\r\n    }\r\n\r\n    .landu-article .event-info {\r\n      font-size: 1em;\r\n      line-height: 1.8;\r\n      color: #555;\r\n    }\r\n\r\n    .landu-article .booth-info {\r\n      background: #f8f8f8;\r\n      border: 2px solid #e0e0e0;\r\n      padding: 18px;\r\n      border-radius: 8px;\r\n      text-align: center;\r\n      font-weight: 600;\r\n      color: #333;\r\n      font-size: 1em;\r\n    }\r\n\r\n    .landu-article .what-to-expect {\r\n      background: #f5f5f5;\r\n      padding: 20px;\r\n      border-radius: 8px;\r\n      border: 1px solid #ddd;\r\n    }\r\n\r\n    .landu-article .what-to-expect h3 {\r\n      font-size: 1.1em;\r\n      font-weight: 700;\r\n      color: #333;\r\n      margin-bottom: 12px;\r\n      text-align: center;\r\n    }\r\n\r\n    .landu-article .what-to-expect ul {\r\n      list-style: none;\r\n      padding: 0;\r\n      margin: 0;\r\n    }\r\n\r\n    .landu-article .what-to-expect li {\r\n      font-size: 0.95em;\r\n      color: #444;\r\n      margin-bottom: 8px;\r\n      padding-left: 15px;\r\n      position: relative;\r\n      line-height: 1.5;\r\n    }\r\n\r\n    .landu-article .what-to-expect li::before {\r\n      content: '\u2022';\r\n      color: #ff6b00;\r\n      font-weight: bold;\r\n      position: absolute;\r\n      left: 0;\r\n    }\r\n\r\n    .landu-article .image-container {\r\n      display: flex;\r\n      align-items: center;\r\n      justify-content: center;\r\n      overflow: hidden;\r\n      border-radius: 8px;\r\n      border: 2px solid #e6e6e6;\r\n    }\r\n\r\n    .landu-article .invitation-image {\r\n      width: 100%;\r\n      height: 100%;\r\n      object-fit: contain;\r\n      object-position: center;\r\n    }\r\n\r\n    .landu-article .highlight-text {\r\n      background: #f9f9f9;\r\n      padding: 22px;\r\n      border-radius: 8px;\r\n      border: 1px solid #e6e6e6;\r\n      color: #333;\r\n      text-align: center;\r\n      font-size: 1.1em;\r\n      font-weight: 600;\r\n      line-height: 1.6;\r\n      position: relative;\r\n    }\r\n\r\n    .landu-article .highlight-text::before {\r\n      content: '';\r\n      position: absolute;\r\n      left: 0;\r\n      top: 0;\r\n      bottom: 0;\r\n      width: 4px;\r\n      background: #ff6b00;\r\n      border-radius: 0 4px 4px 0;\r\n    }\r\n\r\n    .landu-article .highlight-text a {\r\n      color: #ff6b00;\r\n      text-decoration: none;\r\n      font-weight: 700;\r\n    }\r\n\r\n    .landu-article .highlight-text a:hover {\r\n      text-decoration: underline;\r\n    }\r\n\r\n    @media (max-width: 1024px) {\r\n      .landu-article .content-wrapper {\r\n        grid-template-columns: 1fr 400px;\r\n        gap: 30px;\r\n      }\r\n    }\r\n\r\n    @media (max-width: 768px) {\r\n      .landu-article .content-wrapper {\r\n        grid-template-columns: 1fr;\r\n        gap: 30px;\r\n      }\r\n      \r\n      .landu-article {\r\n        padding: 30px 15px;\r\n      }\r\n      \r\n      .landu-article h2 {\r\n        font-size: 1.7em;\r\n      }\r\n      \r\n      .landu-article .text-content {\r\n        padding: 25px;\r\n        gap: 20px;\r\n      }\r\n\r\n      .landu-article .image-container {\r\n        order: -1;\r\n        height: 300px;\r\n      }\r\n\r\n      .landu-article .invitation-image {\r\n        height: 100%;\r\n        object-fit: contain;\r\n      }\r\n    }\r\n  <\/style>\r\n\r\n  <h2>We cordially invite you to visit us at CHINACOAT 2025!<\/h2>\r\n  \r\n  <div class=\"content-wrapper\">\r\n    <div class=\"text-content\">\r\n      <p class=\"invitation-text\">\r\n        Join <a href=\"http:\/\/landu-china.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Shandong Landu New Material Co., Ltd.<\/a> at CHINACOAT 2025, taking place from November 25\u201327, 2025, at the Shanghai New International Expo Centre (SNIEC).\r\n      <\/p>\r\n      \r\n      <a href=\"https:\/\/www.chinacoat.net\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"event-details\">\r\n        <div class=\"event-title\">CHINACOAT 2025<\/div>\r\n        <div class=\"event-info\">\r\n          November 25\u201327, 2025<br>\r\n          Shanghai New International Expo Centre (SNIEC)\r\n        <\/div>\r\n      <\/a>\r\n      \r\n      <div class=\"booth-info\">\r\n        Visit us at Booth E6-E21\r\n      <\/div>\r\n\r\n      <div class=\"what-to-expect\">\r\n        <h3>What to Expect at Our Booth<\/h3>\r\n        <ul>\r\n          <li>Live product demonstrations and technical presentations<\/li>\r\n          <li>Meet our R&D experts and technical support team<\/li>\r\n          <li>Discover our latest cellulose ether innovations<\/li>\r\n          <li>Get personalized formulation recommendations<\/li>\r\n          <li>Exclusive show offers and partnership opportunities<\/li>\r\n        <\/ul>\r\n      <\/div>\r\n      \r\n      <div class=\"highlight-text\">\r\n        Discover how LANDU's <a href=\"https:\/\/landercoll.com\/en\/cellulose-ether\/\" target=\"_blank\" rel=\"noopener noreferrer\">cellulose ether<\/a> bring superior rheology control, film quality, and sustainability to your formulations \u2014 where innovation meets performance.\r\n      <\/div>\r\n    <\/div>\r\n    \r\n    <div class=\"image-container\">\r\n      <img height=\"2102\" width=\"1125\" decoding=\"async\" src=\"https:\/\/landercoll.com\/wp-content\/uploads\/2025\/11\/LANDU-CHINACOAT-Invitation.jpg\" \r\n           alt=\"LANDU CHINACOAT 2025 Invitation\" \r\n           class=\"invitation-image\">\r\n    <\/div>\r\n  <\/div>\r\n<\/article>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d584c7 e-con-full e-flex e-con e-parent\" data-id=\"1d584c7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33abf78 elementor-widget elementor-widget-html\" data-id=\"33abf78\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"landu-products\">\r\n  <style>\r\n    .landu-products {\r\n      width: 100%;\r\n      padding: 35px 20px;\r\n      font-family: 'Segoe UI', Tahoma, Geneva, Verdana, sans-serif;\r\n      background: white;\r\n      color: #333;\r\n    }\r\n\r\n    .landu-products .container {\r\n      max-width: 1200px;\r\n      margin: 0 auto;\r\n    }\r\n\r\n    .landu-products h2 {\r\n      font-size: 2.2em;\r\n      font-weight: 700;\r\n      color: #ff6b00;\r\n      text-align: center;\r\n      margin-bottom: 20px;\r\n      line-height: 1.3;\r\n    }\r\n\r\n    .landu-products .intro-text {\r\n      font-size: 1.1em;\r\n      color: #333;\r\n      text-align: center;\r\n      line-height: 1.6;\r\n      margin-bottom: 35px;\r\n      max-width: 900px;\r\n      margin-left: auto;\r\n      margin-right: auto;\r\n    }\r\n\r\n    .landu-products .products-grid {\r\n      display: grid;\r\n      grid-template-columns: 1fr 1fr;\r\n      gap: 30px;\r\n      margin-bottom: 25px;\r\n    }\r\n\r\n    .landu-products .product-card {\r\n      background: #f8f8f8;\r\n      border-radius: 8px;\r\n      overflow: hidden;\r\n      box-shadow: 0 2px 12px rgba(0, 0, 0, 0.06);\r\n      text-decoration: none;\r\n      color: inherit;\r\n      display: flex;\r\n      flex-direction: column;\r\n    }\r\n\r\n    .landu-products .product-image {\r\n      width: 100%;\r\n      height: 220px;\r\n      overflow: hidden;\r\n    }\r\n\r\n    .landu-products .product-image img {\r\n      width: 100%;\r\n      height: 100%;\r\n      object-fit: cover;\r\n      object-position: center;\r\n    }\r\n\r\n    .landu-products .product-content {\r\n      padding: 25px;\r\n      flex-grow: 1;\r\n    }\r\n\r\n    .landu-products .product-title {\r\n      font-size: 1.4em;\r\n      font-weight: 700;\r\n      color: #ff6b00;\r\n      margin-bottom: 5px;\r\n    }\r\n\r\n    .landu-products .product-subtitle {\r\n      font-size: 0.95em;\r\n      color: #333;\r\n      margin-bottom: 12px;\r\n      font-weight: 500;\r\n    }\r\n\r\n    .landu-products .product-description {\r\n      font-size: 1em;\r\n      color: #333;\r\n      line-height: 1.5;\r\n    }\r\n\r\n    .landu-products .conclusion {\r\n      background: #f5f5f5;\r\n      padding: 25px;\r\n      border-radius: 8px;\r\n      text-align: center;\r\n      border-left: 4px solid #ff6b00;\r\n      margin-top: 15px;\r\n    }\r\n\r\n    .landu-products .conclusion-text {\r\n      font-size: 1.1em;\r\n      color: #333;\r\n      line-height: 1.6;\r\n      font-weight: 500;\r\n      margin: 0;\r\n    }\r\n\r\n    @media (max-width: 768px) {\r\n      .landu-products {\r\n        padding: 30px 15px;\r\n      }\r\n\r\n      .landu-products h2 {\r\n        font-size: 1.9em;\r\n        margin-bottom: 15px;\r\n      }\r\n\r\n      .landu-products .intro-text {\r\n        font-size: 1em;\r\n        margin-bottom: 25px;\r\n      }\r\n\r\n      .landu-products .products-grid {\r\n        grid-template-columns: 1fr;\r\n        gap: 25px;\r\n      }\r\n\r\n      .landu-products .product-image {\r\n        height: 180px;\r\n      }\r\n\r\n      .landu-products .product-content {\r\n        padding: 20px;\r\n      }\r\n\r\n      .landu-products .product-title {\r\n        font-size: 1.3em;\r\n      }\r\n\r\n      .landu-products .conclusion {\r\n        padding: 20px;\r\n      }\r\n\r\n      .landu-products .conclusion-text {\r\n        font-size: 1em;\r\n      }\r\n    }\r\n\r\n    @media (max-width: 480px) {\r\n      .landu-products h2 {\r\n        font-size: 1.6em;\r\n      }\r\n\r\n      .landu-products .intro-text {\r\n        font-size: 0.95em;\r\n      }\r\n\r\n      .landu-products .product-content {\r\n        padding: 18px;\r\n      }\r\n\r\n      .landu-products .conclusion {\r\n        padding: 18px;\r\n      }\r\n    }\r\n  <\/style>\r\n\r\n  <div class=\"container\">\r\n    <h2>Elevate Your Coatings with Advanced Additives<\/h2>\r\n    \r\n    <p class=\"intro-text\">\r\n      At CHINACOAT 2025, LANDU will present a portfolio of high-performance cellulose ethers developed to meet the demanding needs of today's coatings industry \u2014 from architectural paints to industrial finishes:\r\n    <\/p>\r\n\r\n    <div class=\"products-grid\">\r\n      <a href=\"https:\/\/landercoll.com\/en\/cellulose-ether\/hydroxyethyl-methyl-cellulose-hemc-mhec\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"product-card\">\r\n        <div class=\"product-image\">\r\n          <img loading=\"lazy\" height=\"533\" width=\"800\" decoding=\"async\" src=\"https:\/\/landercoll.com\/wp-content\/uploads\/2025\/07\/LANDU-HEMC-Hydroxyethyl-Methyl-Cellulose-product.jpg\" alt=\"LANDU HEMC Hydroxyethyl Methyl Cellulose\">\r\n        <\/div>\r\n        <div class=\"product-content\">\r\n          <h3 class=\"product-title\">HEMC<\/h3>\r\n          <p class=\"product-subtitle\">Hydroxyethyl Methyl Cellulose<\/p>\r\n          <p class=\"product-description\">\r\n            Delivers excellent water retention, leveling, and brushability, ensuring uniform and smooth coatings.\r\n          <\/p>\r\n        <\/div>\r\n      <\/a>\r\n\r\n      <a href=\"https:\/\/landercoll.com\/en\/cellulose-ether\/hydroxyethyl-cellulose-hec\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"product-card\">\r\n        <div class=\"product-image\">\r\n          <img loading=\"lazy\" height=\"533\" width=\"800\" decoding=\"async\" src=\"https:\/\/landercoll.com\/wp-content\/uploads\/2025\/07\/LANDU-HEC-Hydroxyethyl-Cellulose-product.jpg\" alt=\"LANDU HEC Hydroxyethyl Cellulose\">\r\n        <\/div>\r\n        <div class=\"product-content\">\r\n          <h3 class=\"product-title\">HEC<\/h3>\r\n          <p class=\"product-subtitle\">Hydroxyethyl Cellulose<\/p>\r\n          <p class=\"product-description\">\r\n            Provides stable viscosity and smooth application for water-based paints and latex coatings.\r\n          <\/p>\r\n        <\/div>\r\n      <\/a>\r\n    <\/div>\r\n\r\n    <div class=\"conclusion\">\r\n      <p class=\"conclusion-text\">\r\n        Each product is engineered to optimize application performance, stability, and appearance, helping formulators achieve consistent, high-quality coatings.\r\n      <\/p>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed86671 e-con-full e-flex e-con e-parent\" data-id=\"ed86671\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69bdaf3 elementor-widget elementor-widget-html\" data-id=\"69bdaf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"landu-excellence\">\r\n  <style>\r\n    .landu-excellence {\r\n      width: 100%;\r\n      padding: 35px 20px;\r\n      font-family: 'Segoe UI', Tahoma, Geneva, Verdana, sans-serif;\r\n      background: #f9f9f9;\r\n      color: #333;\r\n    }\r\n\r\n    .landu-excellence .container {\r\n      max-width: 1200px;\r\n      margin: 0 auto;\r\n    }\r\n\r\n    .landu-excellence h2 {\r\n      font-size: 2.2em;\r\n      font-weight: 700;\r\n      color: #ff6b00;\r\n      text-align: center;\r\n      margin-bottom: 40px;\r\n      line-height: 1.3;\r\n    }\r\n\r\n    .landu-excellence .features-grid {\r\n      display: grid;\r\n      grid-template-columns: 1fr;\r\n      gap: 30px;\r\n    }\r\n\r\n    .landu-excellence .feature-item {\r\n      background: white;\r\n      border-radius: 8px;\r\n      overflow: hidden;\r\n      box-shadow: 0 2px 12px rgba(0, 0, 0, 0.06);\r\n      display: grid;\r\n      grid-template-columns: 350px 1fr;\r\n      align-items: center;\r\n      text-decoration: none;\r\n      color: inherit;\r\n    }\r\n\r\n    .landu-excellence .feature-item:nth-child(even) {\r\n      grid-template-columns: 1fr 350px;\r\n    }\r\n\r\n    .landu-excellence .feature-item:nth-child(even) .feature-image {\r\n      order: 2;\r\n    }\r\n\r\n    .landu-excellence .feature-item:nth-child(even) .feature-content {\r\n      order: 1;\r\n    }\r\n\r\n    .landu-excellence .feature-image {\r\n      width: 100%;\r\n      height: 220px;\r\n      overflow: hidden;\r\n    }\r\n\r\n    .landu-excellence .feature-image img {\r\n      width: 100%;\r\n      height: 100%;\r\n      object-fit: cover;\r\n      object-position: center;\r\n    }\r\n\r\n    .landu-excellence .feature-content {\r\n      padding: 30px;\r\n    }\r\n\r\n    .landu-excellence .feature-title {\r\n      font-size: 1.4em;\r\n      font-weight: 700;\r\n      color: #ff6b00;\r\n      margin-bottom: 15px;\r\n      line-height: 1.3;\r\n    }\r\n\r\n    .landu-excellence .feature-description {\r\n      font-size: 1.1em;\r\n      color: #333;\r\n      line-height: 1.6;\r\n    }\r\n\r\n    @media (max-width: 768px) {\r\n      .landu-excellence {\r\n        padding: 30px 15px;\r\n      }\r\n\r\n      .landu-excellence h2 {\r\n        font-size: 1.9em;\r\n        margin-bottom: 30px;\r\n      }\r\n\r\n      .landu-excellence .features-grid {\r\n        gap: 25px;\r\n      }\r\n\r\n      .landu-excellence .feature-item {\r\n        grid-template-columns: 1fr;\r\n      }\r\n\r\n      .landu-excellence .feature-item:nth-child(even) {\r\n        grid-template-columns: 1fr;\r\n      }\r\n\r\n      .landu-excellence .feature-item:nth-child(even) .feature-image {\r\n        order: 1;\r\n      }\r\n\r\n      .landu-excellence .feature-item:nth-child(even) .feature-content {\r\n        order: 2;\r\n      }\r\n\r\n      .landu-excellence .feature-image {\r\n        height: 180px;\r\n      }\r\n\r\n      .landu-excellence .feature-content {\r\n        padding: 25px;\r\n      }\r\n\r\n      .landu-excellence .feature-title {\r\n        font-size: 1.3em;\r\n      }\r\n\r\n      .landu-excellence .feature-description {\r\n        font-size: 1em;\r\n      }\r\n    }\r\n\r\n    @media (max-width: 480px) {\r\n      .landu-excellence h2 {\r\n        font-size: 1.6em;\r\n      }\r\n\r\n      .landu-excellence .feature-content {\r\n        padding: 20px;\r\n      }\r\n\r\n      .landu-excellence .feature-title {\r\n        font-size: 1.2em;\r\n      }\r\n\r\n      .landu-excellence .feature-description {\r\n        font-size: 0.95em;\r\n      }\r\n    }\r\n  <\/style>\r\n\r\n  <div class=\"container\">\r\n    <h2>Committed to Excellence and Sustainable Progress<\/h2>\r\n\r\n    <div class=\"features-grid\">\r\n      <a href=\"https:\/\/landercoll.com\/en\/quality-assurance\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"feature-item\">\r\n        <div class=\"feature-image\">\r\n          <img loading=\"lazy\" height=\"533\" width=\"800\" decoding=\"async\" src=\"https:\/\/landercoll.com\/wp-content\/uploads\/2025\/02\/cellulose-ether-factory.webp\" alt=\"LANDU Cellulose Ether Factory\">\r\n        <\/div>\r\n        <div class=\"feature-content\">\r\n          <h3 class=\"feature-title\">Quality Excellence<\/h3>\r\n          <p class=\"feature-description\">\r\n            At LANDU, quality is the cornerstone of everything we do. Each product is manufactured under strict quality control to ensure consistent performance, reliable viscosity, and stable rheology across every batch.\r\n          <\/p>\r\n        <\/div>\r\n      <\/a>\r\n\r\n      <a href=\"https:\/\/landercoll.com\/en\/company\/innovation-center\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"feature-item\">\r\n        <div class=\"feature-image\">\r\n          <img loading=\"lazy\" height=\"533\" width=\"800\" decoding=\"async\" src=\"https:\/\/landercoll.com\/wp-content\/uploads\/2025\/08\/LANDU-laboratory-expert-team.jpg\" alt=\"LANDU Laboratory Expert Team\">\r\n        <\/div>\r\n        <div class=\"feature-content\">\r\n          <h3 class=\"feature-title\">Innovation & R&D<\/h3>\r\n          <p class=\"feature-description\">\r\n            Driven by a strong R&D team, we continuously explore new technologies and formulations to enhance coating performance \u2014 delivering additives that improve workability, stability, and surface appearance.\r\n          <\/p>\r\n        <\/div>\r\n      <\/a>\r\n\r\n      <a href=\"https:\/\/landercoll.com\/en\/sustainability-development\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"feature-item\">\r\n        <div class=\"feature-image\">\r\n          <img loading=\"lazy\" height=\"1498\" width=\"2000\" decoding=\"async\" src=\"https:\/\/landercoll.com\/wp-content\/uploads\/2025\/02\/aerial-view-fishing-boat-in-blue-lake-and-green-woods-in-finland.jpg\" alt=\"Sustainability Development\">\r\n        <\/div>\r\n        <div class=\"feature-content\">\r\n          <h3 class=\"feature-title\">Sustainability Commitment<\/h3>\r\n          <p class=\"feature-description\">\r\n            Sustainability is embedded in our innovation. LANDU is dedicated to developing eco-friendly, low-VOC materials to support a greener, more responsible coatings industry.\r\n          <\/p>\r\n        <\/div>\r\n      <\/a>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-80f75a4 e-con-full e-flex e-con e-parent\" data-id=\"80f75a4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ekit_has_onepagescroll_dot&quot;:&quot;yes&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8cda096 elementor-widget elementor-widget-html\" data-id=\"8cda096\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;ekit_we_effect_on&quot;:&quot;none&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"landu-cta\">\r\n  <style>\r\n    .landu-cta {\r\n      width: 100%;\r\n      padding: 40px 20px;\r\n      font-family: 'Segoe UI', Tahoma, Geneva, Verdana, sans-serif;\r\n      background: linear-gradient(135deg, #fff8f3, #fff0e6);\r\n      color: #333;\r\n    }\r\n\r\n    .landu-cta .container {\r\n      max-width: 1200px;\r\n      margin: 0 auto;\r\n    }\r\n\r\n    .landu-cta .cta-wrapper {\r\n      display: grid;\r\n      grid-template-columns: 1fr 400px;\r\n      gap: 40px;\r\n      align-items: center;\r\n      background: white;\r\n      border-radius: 12px;\r\n      overflow: hidden;\r\n      box-shadow: 0 8px 32px rgba(255, 107, 0, 0.1);\r\n    }\r\n\r\n    .landu-cta .cta-content {\r\n      padding: 40px;\r\n    }\r\n\r\n    .landu-cta h2 {\r\n      font-size: 2.4em;\r\n      font-weight: 700;\r\n      color: #ff6b00;\r\n      margin-bottom: 20px;\r\n      line-height: 1.3;\r\n    }\r\n\r\n    .landu-cta .cta-description {\r\n      font-size: 1.2em;\r\n      color: #333;\r\n      line-height: 1.6;\r\n      margin-bottom: 30px;\r\n    }\r\n\r\n    .landu-cta .event-details {\r\n      background: #f8f8f8;\r\n      padding: 25px;\r\n      border-radius: 8px;\r\n      border-left: 4px solid #ff6b00;\r\n      margin-bottom: 30px;\r\n    }\r\n\r\n    .landu-cta .event-details ul {\r\n      list-style: none;\r\n      padding: 0;\r\n      margin: 0;\r\n    }\r\n\r\n    .landu-cta .event-details li {\r\n      font-size: 1.1em;\r\n      color: #333;\r\n      margin-bottom: 8px;\r\n      font-weight: 500;\r\n    }\r\n\r\n    .landu-cta .event-details strong {\r\n      color: #ff6b00;\r\n      font-weight: 600;\r\n      display: inline-block;\r\n      width: 80px;\r\n    }\r\n\r\n    .landu-cta .cta-button {\r\n      display: inline-block;\r\n      background: linear-gradient(135deg, #ff6b00, #ff8533);\r\n      color: white;\r\n      padding: 15px 35px;\r\n      border-radius: 50px;\r\n      text-decoration: none;\r\n      font-size: 1.1em;\r\n      font-weight: 600;\r\n      transition: all 0.3s ease;\r\n      box-shadow: 0 4px 15px rgba(255, 107, 0, 0.3);\r\n    }\r\n\r\n    .landu-cta .cta-button:hover {\r\n      transform: translateY(-2px);\r\n      box-shadow: 0 6px 20px rgba(255, 107, 0, 0.4);\r\n      background: linear-gradient(135deg, #e55a00, #ff6b00);\r\n    }\r\n\r\n    .landu-cta .cta-image {\r\n      width: 100%;\r\n      height: 100%;\r\n      overflow: hidden;\r\n    }\r\n\r\n    .landu-cta .cta-image img {\r\n      width: 100%;\r\n      height: 100%;\r\n      object-fit: cover;\r\n      object-position: center;\r\n    }\r\n\r\n    @media (max-width: 768px) {\r\n      .landu-cta {\r\n        padding: 30px 15px;\r\n      }\r\n\r\n      .landu-cta .cta-wrapper {\r\n        grid-template-columns: 1fr;\r\n        gap: 0;\r\n      }\r\n\r\n      .landu-cta .cta-content {\r\n        padding: 30px;\r\n        order: 2;\r\n      }\r\n\r\n      .landu-cta .cta-image {\r\n        order: 1;\r\n        height: 250px;\r\n      }\r\n\r\n      .landu-cta h2 {\r\n        font-size: 2em;\r\n        text-align: center;\r\n      }\r\n\r\n      .landu-cta .cta-description {\r\n        font-size: 1.1em;\r\n        text-align: center;\r\n      }\r\n\r\n      .landu-cta .event-details {\r\n        padding: 20px;\r\n      }\r\n\r\n      .landu-cta .event-details li {\r\n        font-size: 1em;\r\n      }\r\n\r\n      .landu-cta .event-details strong {\r\n        width: 70px;\r\n      }\r\n\r\n      .landu-cta .cta-button {\r\n        display: block;\r\n        text-align: center;\r\n        margin: 0 auto;\r\n        width: fit-content;\r\n      }\r\n    }\r\n\r\n    @media (max-width: 480px) {\r\n      .landu-cta .cta-content {\r\n        padding: 25px;\r\n      }\r\n\r\n      .landu-cta h2 {\r\n        font-size: 1.7em;\r\n      }\r\n\r\n      .landu-cta .cta-description {\r\n        font-size: 1em;\r\n      }\r\n\r\n      .landu-cta .event-details {\r\n        padding: 18px;\r\n      }\r\n\r\n      .landu-cta .event-details li {\r\n        font-size: 0.95em;\r\n        margin-bottom: 6px;\r\n      }\r\n\r\n      .landu-cta .event-details strong {\r\n        width: 65px;\r\n        font-size: 0.95em;\r\n      }\r\n\r\n      .landu-cta .cta-button {\r\n        padding: 12px 28px;\r\n        font-size: 1em;\r\n      }\r\n    }\r\n  <\/style>\r\n\r\n  <div class=\"container\">\r\n    <div class=\"cta-wrapper\">\r\n      <div class=\"cta-content\">\r\n        <h2>See You in Shanghai!<\/h2>\r\n        <p class=\"cta-description\">\r\n          Join LANDU at CHINACOAT 2025 and experience how we combine innovation, quality, and sustainability to shape the next generation of high-performance coatings.\r\n        <\/p>\r\n        \r\n        <div class=\"event-details\">\r\n          <ul>\r\n            <li><strong>Venue:<\/strong> Shanghai New International Expo Centre (SNIEC)<\/li>\r\n            <li><strong>Date:<\/strong> November 25\u201327, 2025<\/li>\r\n            <li><strong>Booth:<\/strong> E6-E21<\/li>\r\n          <\/ul>\r\n        <\/div>\r\n        \r\n        <a href=\"https:\/\/landercoll.com\/en\/contact\/\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"cta-button\">\r\n          Contact Us Today\r\n        <\/a>\r\n      <\/div>\r\n      \r\n      <div class=\"cta-image\">\r\n        <img loading=\"lazy\" height=\"533\" width=\"800\" decoding=\"async\" src=\"https:\/\/landercoll.com\/wp-content\/uploads\/2025\/08\/LANDU-one-stop-service-1.jpg\" alt=\"LANDU One Stop Service\">\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Unleash Coating Innovation with LANDU at CHINACOAT 2025 Discover LANDU&#8217;s High-Performance Cellulose Ethers at CHINACOAT 2025 Booth E6-E21 | Nov 25\u201327 | Shanghai New International Expo Centre We cordially invite you to visit us at CHINACOAT 2025! Join Shandong Landu New Material Co., Ltd. at CHINACOAT 2025, taking place from November 25\u201327, 2025, at the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11134,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-11115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/landercoll.com\/en\/wp-json\/wp\/v2\/posts\/11115","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/landercoll.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/landercoll.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/landercoll.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/landercoll.com\/en\/wp-json\/wp\/v2\/comments?post=11115"}],"version-history":[{"count":13,"href":"https:\/\/landercoll.com\/en\/wp-json\/wp\/v2\/posts\/11115\/revisions"}],"predecessor-version":[{"id":11133,"href":"https:\/\/landercoll.com\/en\/wp-json\/wp\/v2\/posts\/11115\/revisions\/11133"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/landercoll.com\/en\/wp-json\/wp\/v2\/media\/11134"}],"wp:attachment":[{"href":"https:\/\/landercoll.com\/en\/wp-json\/wp\/v2\/media?parent=11115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/landercoll.com\/en\/wp-json\/wp\/v2\/categories?post=11115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/landercoll.com\/en\/wp-json\/wp\/v2\/tags?post=11115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}