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LANDERCOLL   ·   Cellulose Ether Products Il catalogo   ·   Vol. MMXXV · No. 01 HPMC · HEMC · HEC · CMC
Capitolo Il catalogo dei prodotti

Cellulose Ether Products for diverse industrial applications

Explore high-performance HPMC, HEMC, HEC, and CMC solutions designed for construction, coatings, home care, personal care, pharmaceuticals, food, and specialty industrial formulations.

LANDERCOLL offers a focused portfolio of cellulose ether products developed to support modern manufacturing needs across multiple industries. Whether you require reliable water retention, thickening efficiency, rheology control, suspension stability, or film-forming performance, our product range is built to help improve formulation consistency, processing efficiency, and end-use quality.

A Complete Cellulose Ether Product Portfolio

Choosing the right cellulose ether starts with understanding both the chemistry and the application. At LANDERCOLL, our product portfolio is designed to help customers match the right solution to their specific formulation goals, production processes, and performance requirements.

Our core cellulose ether products include HPMC, HEMC, HEC, and CMC. Each product family offers distinct functional advantages and can be used across a wide range of industrial sectors, from drymix construction materials and architectural coatings to liquid detergents, personal care systems, pharmaceutical formulations, food processing, and other specialty applications.

We do not believe in a one-size-fits-all approach. Different applications require different viscosity profiles, water retention behavior, thickening efficiency, compatibility, stability, and processing performance.

That is why we focus on helping customers identify the most suitable product category based on practical use conditions — connecting chemistry with real-world formulation outcomes.

01
HPMC · Capitolo II Il versatile

HPMC

Versatile cellulose ether for construction, detergents, pharmaceuticals, and more.

Hydroxypropyl Methyl Cellulose is one of the most widely used cellulose ethers in modern industrial formulations. It provides reliable water retention, thickening, workability improvement, adhesion support, and film-forming performance across a broad range of applications.

HPMC is commonly selected for tile adhesive, wall putty, skim coat, cement render, plaster, self-leveling compounds, liquid detergents, pharmaceutical systems, and additional industrial uses where balanced performance and formulation stability are required.

Its versatility makes it a preferred choice for customers seeking dependable functionality across multiple product systems.

View HPMC
Primary Applications
  • Tile adhesive & wall putty
  • Skim coat & cement render
  • Plaster & self-leveling compounds
  • Liquid detergents & cleaners
  • Pharmaceutical excipient systems
  • Specialty industrial formulations
02
HEMC · MHEC · Capitolo III

HEMC
MHEC

Il resistente
Balanced water retention and workability for drymix building materials.

Hydroxyethyl Methyl Cellulose, also known as MHEC, is widely used in construction formulations that demand excellent water retention, improved open time, better anti-sag behavior, and smooth workability.

This product family is particularly well suited for mortar-based systems such as tile adhesive, wall putty, plaster, masonry mortar, gypsum products, and insulation-related formulations.

It helps manufacturers improve processing consistency while supporting better application performance on the job site — from mixing and pumping to spreading, finishing, and curing.

For customers focused on drymix construction materials, HEMC / MHEC remains an important option within the cellulose ether portfolio.

Tile adhesive Wall putty Plaster Masonry mortar Gypsum products Insulation mortar
View HEMC / MHEC
HEC water-based HEC · Capitolo IV
Rheology Modifier L'elegante

HEC

Effective thickening and rheology control for water-based systems.

Hydroxyethyl Cellulose is a highly effective thickener and rheology modifier for water-based formulations. It is widely used where stable viscosity, smooth flow behavior, suspension support, and application consistency are critical.

HEC is commonly applied in paints and coatings, liquid detergents, household cleaners, shampoos, body wash, personal care products, and certain industrial systems. Its performance makes it especially valuable in applications where texture, leveling, storage stability, and ease of use are important.

i.
Rheology Control
ii.
Stable Viscosity
iii.
Smooth Flow
View HEC
CMC · Capitolo V
Il multifunzionale

CMC

05

Multifunctional performance for food, pharma, detergents, ceramics, and industry.

Carboxymethyl Cellulose is a versatile cellulose derivative used for thickening, stabilization, binding, suspension control, water management, and texture improvement in many formulation environments.

CMC is widely used in food systems, pharmaceutical products, household cleaning formulations, ceramics, and a range of industrial applications. It helps improve consistency, support process control, and enhance final product performance in both liquid and semi-solid systems.

For customers requiring broad functionality across different sectors, CMC offers a practical and adaptable solution — a single ingredient that adapts across categories.

Key Functions

Thickening Stabilization Binding Suspension Water mgmt. Texture
View CMC
Products by Function

Select Products
by Function

Different formulations require different kinds of performance support. In many cases, customers do not begin by searching for a product name — they begin by searching for the function they need to improve. LANDERCOLL helps bridge that gap by connecting formulation needs with the right cellulose ether solution.

i.
Thickening

For improving body, viscosity, texture, and product consistency in liquid and semi-solid systems.

ii.
Water Retention

For helping cement- and gypsum-based systems maintain moisture and achieve better workability and curing.

iii.
Rheology Control

For adjusting flow behavior, sag resistance, leveling, and application feel in coatings and specialty products.

iv.
Film Forming

For supporting surface quality, cohesion, and protective film development where required.

v.
Suspension Stability

For helping maintain uniformity in formulations requiring improved particle distribution and storage stability.

vi.
Binding & Cohesion

For supporting formulation integrity, material handling, and final product consistency.

Products by Industry

Products for Key Industries

Our cellulose ether product families are used across a wide range of industrial sectors. Each industry has different technical demands, and each product family offers distinct strengths that can be matched to those needs.

i.
Construction

Construction & Building Materials

HPMC and HEMC / MHEC solutions for tile adhesive, wall putty, skim coat, render, gypsum products, self-leveling compounds, masonry mortar, and insulation mortar.

HPMC HEMC
ii.
Paints

Paints & Coatings

HEC and selected cellulose solutions for viscosity control, smooth application, leveling, and formulation stability in water-based coatings.

HEC
iii.
Home Care

Home Care & Detergents

HPMC, HEC, and CMC options for thickening, texture control, and stable performance in cleaning and liquid detergent systems.

HPMC HEC CMC
iv.
Personal Care

Personal Care

HEC and related solutions for shampoos, body wash, hand soap, facial cleanser, and other daily-use formulations.

HEC
v.
Pharmaceuticals

Pharmaceuticals

HPMC and CMC solutions for excipient functions such as binding, coating, controlled release, and formulation support.

HPMC CMC
vi.
Food

Food & Nutrition

CMC and selected cellulose solutions for stabilization, texture improvement, and consistency in food-related systems.

CMC
vii.
Specialty

Specialty Industry

Product options for ceramics, oilfield, adhesives, textile printing, and other industrial uses requiring reliable functional performance.

HPMC CMC
Why Our Products

Why Choose LANDERCOLL Products

“ The right product should do more than meet a specification. It should help improve process efficiency, support formulation targets, and create consistent results from trial stage to commercial production. ”

i.
Portfolio Breadth

Broad Product Coverage

A focused cellulose ether portfolio covering major industrial needs across multiple markets — a complete toolkit for formulators.

ii.
Application DNA

Application-Oriented Selection

“ Not just products on paper. Products that perform in real formulations. ”

iii.
Reliability

Performance Reliability

Designed to help customers achieve stable viscosity, workable processing, and dependable end-use behavior — batch after batch.

iv.
Flexibility

Flexible Matching

Suitable solutions for standard requirements and application-specific formulation goals across diverse markets.

v.
Partnership

Professional Support

Responsive communication to help customers identify suitable products for sourcing, evaluation, and testing.

Need Help Choosing?

Product selection can be challenging when performance requirements vary by formulation, raw material system, processing method, and market expectation — let's simplify it together.

Our team is available to help you narrow down suitable options based on your application needs. Whether you are developing a new product, improving an existing formulation, or comparing multiple cellulose ether choices, LANDERCOLL can support your evaluation process with practical guidance and product recommendations.

Lab
Analysis
Trial
Support Team ~ al vostro fianco ~
Resource Library

Resources to Support
Product Selection

To help buyers, formulators, and technical teams make better decisions, we provide access to useful product-related resources including brochures, application content, technical articles, and frequently asked questions. These materials are designed to support early-stage evaluation, product comparison, and industry-specific understanding.

Get In Touch

Find the Right Cellulose Ether
for Your Application

Explore our cellulose ether product portfolio and connect with our team to identify a suitable solution for your formulation, production process, and market needs.

~ Your Inquiry · MMXXV ~
Product HPMC / HEMC / HEC / CMC
Application Your target formulation
Performance Specification needs
Quantity Monthly / yearly volume
Market Country & segment