TDS
Technical Data Sheet
Product specifications and performance data for formulation review.
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LANDERCOLL cellulose ether helps facial cleanser manufacturers improve product texture, viscosity, flow behavior, suspension stability, and consumer-friendly cleansing formulation performance across cleansing gel, foaming, cream, mild, exfoliating, sensitive-skin, herbal, and sulfate-free formats.
From everyday cleansing gels to premium cream and exfoliating facial cleansers — the right HEC, HPMC, or CMC grade delivers predictable rheology, stable product body, and consistent sensory experience for overseas manufacturers and skincare formulators.
Cleansing Gel · Foaming · Cream · Mild · Exfoliating · Sensitive-Skin · Herbal · Sulfate-Free
Quick Answer
Quick AnswerHEC (Hydroxyethyl Cellulose) is the primary cellulose ether used in facial cleanser formulations for mild viscosity control, smooth texture, suspension stability, and formulation consistency. Selected HPMC and CMC grades may be considered in customized facial care systems where suspension support, special texture, or rheology adjustment is required. Cellulose ether helps facial cleansers achieve smooth and stable product body, easy application, formulation uniformity, and consistent appearance during storage.
Key performance, compatibility, and supply reference for overseas facial cleanser manufacturers and personal care formulators.
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Facial cleanser is a personal care product used to remove oil, sweat, makeup residue, dust, pollution particles, and daily impurities from facial skin. It may be formulated as cleansing gel, cleansing foam, cream cleanser, mild cleanser, exfoliating cleanser, micellar cleansing gel, sulfate-free cleanser, or sensitive-skin cleanser — each requiring specific viscosity, texture, mildness, and stability characteristics.
LANDERCOLL provides cellulose ether products for facial cleanser manufacturers — especially HEC (Hydroxyethyl Cellulose) for viscosity control, smooth texture, and formulation stability. Selected HPMC (Hydroxypropyl Methylcellulose) and CMC (Carboxymethyl Cellulose) grades may also be considered in customized facial care systems where suspension support, special texture, or rheology adjustment is required.
If facial cleanser is too thin, it may be difficult to dose and may run too quickly during application. If it is too thick or stringy, it may feel heavy, difficult to spread, or difficult to rinse. Without reliable rheology control, products lose consumer-perceived quality, show poor particle suspension, and develop viscosity drift during storage.
LANDERCOLL provides HEC and selected cellulose ether grades for facial cleanser manufacturers who need dependable mild viscosity control, smooth texture, suspension stability, and formulation consistency across different facial cleanser types and production environments.
Facial cleansers need to feel smooth, mild, and easy to spread. Cellulose ether helps formulators create a controlled and pleasant rheology profile — supporting product body, smooth spreading, stable suspension, and consistent dispensing behavior that directly affects consumer perception and product quality.
LANDERCOLL offers HEC as the primary cellulose ether for facial cleanser applications, with HPMC for selected specialty rheology and CMC for suspension support in compatible systems.
Primary · Non-Ionic · HEC
Non-ionic cellulose ether for mild thickening, smooth texture, and personal care formulation stability.
HEC is widely used in facial cleanser and skin cleansing formulations where mild viscosity control, smooth texture, and stable flow are required. As a non-ionic, water-soluble cellulose ether, HEC can be suitable for many water-based surfactant systems after compatibility testing. In facial cleanser, HEC helps improve product body, reduce watery appearance, support smooth spreading, and stabilize selected suspended ingredients such as exfoliating particles, pearlizing agents, or visual additives.
Specialty · HPMC · Custom Rheology
Specialty cellulose ether for selected thickening, rheology adjustment, and film-forming support.
HPMC may be considered in selected facial cleanser, cleansing gel, and personal care formulations where special rheology, water-soluble polymer behavior, or film-forming support is required. Its use should be validated through formulation testing, because facial cleanser performance depends on surfactant type, pH, electrolytes, moisturizers, oils, fragrance, preservatives, and active ingredients.
Anionic · CMC · Selected Systems
Cellulose ether option for suspension support, consistency, and selected texture adjustment.
CMC may be used in selected facial cleanser formulations where suspension support, product consistency, or viscosity contribution is needed. It may be suitable for certain opaque, herbal, exfoliating, or particle-containing systems after compatibility testing. Final use should be confirmed, because surfactants, electrolytes, pH, moisturizers, and active ingredients can affect formulation behavior.
Facial cleanser formulations vary by product type, surfactant system, mildness requirement, and market positioning. The table below provides a general reference for common components.
| Component | Function in Facial Cleanser |
|---|---|
| Water | Main solvent and carrier |
| Mild Surfactants | Provide cleansing, wetting, and foam |
| Co-Surfactants | Improve mildness, foam quality, and formulation balance |
| Cellulose Ether (HEC / HPMC / CMC) | Viscosity control, texture, suspension, and stability |
| Humectants | Support skin feel and hydration perception |
| Moisturizers / Emollients | Support after-feel and product sensory profile |
| Exfoliating Particles | Provide physical exfoliation in selected systems |
| Fragrance / Preservatives | Provide scent and protect water-based formulas |
| pH Adjusters | Maintain target pH and formulation stability |
| Botanical Extracts / Actives | Support selected product positioning or claims |
| Application Type | Recommended Product Direction | Main Performance Requirements |
|---|---|---|
| Facial Cleansing Gel | HEC / selected HPMC | Gel texture, smooth flow, clear or stable appearance |
| Foaming Facial Cleanser | HEC | Mild viscosity, foam-compatible rheology, dispensing |
| Cream Facial Cleanser | HEC / selected cellulose ether | Texture, body, stable emulsion support |
| Mild Facial Cleanser | HEC | Gentle texture, smooth spreading, stable flow |
| Exfoliating Facial Cleanser | HEC / CMC | Particle suspension, product body, stability |
| Sensitive-Skin Cleanser | HEC | Mild rheology, smooth texture, stable consistency |
| Herbal Facial Cleanser | HEC / CMC | Extract or particle suspension, uniform appearance |
| Sulfate-Free Facial Cleanser | HEC / selected cellulose ether | Compatibility, viscosity, rheology balance |
These dosage ranges are starting references only. Final dosage should be confirmed through viscosity testing, compatibility testing, foam evaluation, pH stability testing, suspension testing, storage stability testing, dispensing behavior evaluation, and consumer-use trials.
| Application Type | Typical Reference Dosage |
|---|---|
| Facial Cleansing Gel | 0.3% – 1.2% |
| Foaming Facial Cleanser | 0.2% – 0.8% |
| Cream Facial Cleanser | 0.2% – 0.9% |
| Mild Facial Cleanser | 0.15% – 0.7% |
| Exfoliating Facial Cleanser | 0.3% – 1.2% |
| Sensitive-Skin Cleanser | 0.15% – 0.7% |
| Herbal Facial Cleanser | 0.2% – 1.0% |
| Sulfate-Free Facial Cleanser | 0.2% – 1.0% |
Cellulose ether influences mild viscosity control, smooth texture, gentle spreading feel, suspension stability, foam-compatible rheology, and long-term storage performance in surfactant-based facial cleanser systems.
HEC helps adjust facial cleanser viscosity and supports a stable product body. This improves product appearance, dispensing behavior, and spreading performance during use. Achieving the right viscosity level is especially important in facial care, where consumers are sensitive to both over-thick and over-thin textures.
Facial cleanser should feel smooth and pleasant during application on delicate facial skin. Cellulose ether helps create a uniform flow profile and reduces watery or uneven product feel — contributing to a premium sensory experience that consumers associate with effective, gentle cleansing.
A suitable cellulose ether grade supports soft and controlled spreading during facial cleansing. Final skin feel depends on the complete surfactant, humectant, and conditioning system, but cellulose ether contributes to the overall spreading and application behavior.
Exfoliating particles, pearlizing agents, botanical particles, or visual additives may need stable distribution throughout the product. Cellulose ether can support suspension stability when properly matched with the formulation — preventing settling and maintaining uniform product appearance.
Cellulose ether primarily supports viscosity and texture — not foam generation. Foam performance depends mainly on the surfactant system, so compatibility testing is recommended to maintain the desired foam profile without interference from the thickener system.
A suitable cellulose ether grade helps maintain stable viscosity and appearance during storage when compatible with surfactants, humectants, oils, fragrance, preservatives, and active ingredients across temperature variations and shelf life requirements.
When facial cleanser fails viscosity, texture, suspension, or stability targets, cellulose ether grade, dosage, hydration, or compatibility is often the first variable to review.
Low viscosity response or weak thickener system.
HEC supports mild viscosity control.
Excessive polymer or poor viscosity balance.
Adjust cellulose ether dosage and viscosity grade.
Unsuitable rheology or high polymer dosage.
Select proper grade and optimize dosage.
Low texture control or harsh formulation balance.
Improve smooth texture and flow profile.
Poor suspension or incompatible ingredients.
Support suspension stability through grade selection.
Insufficient body or weak suspension.
Use suitable grade and dosage for particle stability.
pH, surfactant, electrolyte, oil, or temperature interaction.
Test compatible grade and formulation balance.
Polymer, fragrance, oil, salt, or surfactant incompatibility.
Confirm compatibility through testing.
Facial cleanser formulations are mild-surfactant systems with sensitive rheology requirements. Multiple factors influence how cellulose ether performs and how stable the product remains over time.
Mild surfactants, amphoteric surfactants, amino acid surfactants, sulfate-free systems, and mixed surfactant blends can affect cellulose ether hydration, viscosity response, clarity, foam, and stability. Compatibility testing with the specific surfactant blend is always recommended.
Facial cleansers often require controlled pH for skin compatibility and preservative performance. Most facial cleansers are formulated in the mildly acidic to near-neutral range (pH 4.5–7.0). The final pH can influence cellulose ether behavior and viscosity stability.
Salts and other electrolytes can influence viscosity, clarity, suspension, and long-term stability. Their interaction with the surfactant system and cellulose ether should be tested carefully.
Glycerin, propanediol, oils, emollients, and moisturizing ingredients may influence viscosity, sensory feel, and product texture. Their interaction with cellulose ether should be evaluated during formulation development.
Botanical extracts, exfoliating particles, acids, vitamins, or specialty actives may require suspension and compatibility testing to ensure stable performance throughout shelf life.
Fragrance oils and preservatives can influence clarity, viscosity, and long-term stability. Their interaction with cellulose ether should be evaluated during formulation development and stability testing.
Tube, pump, bottle, sachet, or foamer packaging affects the target viscosity and flow profile. A foamer pump, for example, requires a much lower viscosity than a tube or squeeze bottle.
Addition sequence, hydration time, water temperature, and mixing speed affect cellulose ether dispersion and final viscosity. Proper processing is critical for consistent batch results and avoiding lumps or fish eyes.
Choosing the right cellulose ether requires balancing viscosity, texture, foam compatibility, clarity, suspension stability, dispensing behavior, skin feel perception, and storage performance across the complete facial cleanser formulation system.
Grade Selection Guide
LANDERCOLL can review your facial cleanser formulation direction and recommend suitable HEC, HPMC, CMC, or selected cellulose ether grades for testing.
Is the facial cleanser gel, foam, cream, mild, exfoliating, or sulfate-free?
Mild anionic, amino acid, amphoteric, or sulfate-free surfactants?
What target viscosity range is required?
What is the final pH range of the formulation?
Are humectants, oils, emollients, or botanical extracts included?
Do exfoliating particles or visual additives need suspension support?
Is clear appearance or opaque appearance required?
Tube, pump, bottle, sachet, or foamer packaging?
What temperature range and shelf life are expected?
What production process and hydration method are used?
LANDERCOLL provides product-related documentation to support facial cleanser formulation testing, purchasing review, quality approval, and import compliance.
Formulation & Performance Evaluation
Supporting facial cleanser and personal care product development with complete technical documentation.
— LANDERCOLL R&D —Product specifications and performance data for formulation review.
Safety, handling, and regulatory information (SDS / MSDS).
Batch quality confirmation supplied per shipment.
Overview of cellulose ether range and application areas.
Formulation guidance and usage recommendations.
Grade recommendation for specific facial cleanser applications.
Handling, shelf life, and storage condition reference.
Available where applicable for international orders and import compliance.
All documents supplied upon request to support formulation review, quality approval, and import compliance.
Request Product DocumentsIf your facial cleanser is too thin, too thick, stringy, unstable, cloudy, difficult to dispense, losing viscosity, or showing poor suspension — the cellulose ether grade or dosage may need to be reviewed.
Formulation Support
Grade selection, rheology adjustment, and compatibility guidance for facial cleanser manufacturers.
— LANDERCOLL Technical Team —HEC selection for mild viscosity control
Facial cleanser texture and rheology adjustment
Suspension stability discussion and testing direction
Foam-compatible viscosity support
Particle or pearl suspension support
Dosage reference and optimization for facial cleanser types
Sample provision and quotation communication
HEC is the most commonly used cellulose ether in facial cleanser for viscosity control, smooth texture, suspension stability, and formulation consistency. HPMC and CMC may be considered in selected customized facial cleanser systems where special rheology, suspension, or texture requirements exist.
HEC helps improve viscosity, product body, smooth texture, dispensing behavior, suspension stability, and storage stability in selected water-based facial cleanser formulations. It is a non-ionic thickener compatible with many mild surfactant systems used in facial care products.
Cellulose ether mainly supports viscosity and texture — not foam generation. Foam performance depends primarily on the surfactant system, foam boosters, water quality, and overall formulation design. Compatibility testing is recommended to ensure cellulose ether does not negatively affect the foam profile.
Yes. Selected cellulose ether grades may be used in clear facial cleanser, but final clarity depends on surfactant type, salt level, fragrance, oils, preservatives, polymer grade, dosage, and processing conditions. Compatibility testing is essential before finalizing the formulation.
Yes. Suitable cellulose ether grades can support suspension stability for selected exfoliating particles or visual additives. However, final stability depends on particle size, density, shape, viscosity level, and the complete formulation design. Testing under actual storage conditions is recommended.
A common reference dosage is approximately 0.15%–1.2%, depending on facial cleanser type, viscosity target, surfactant system, pH, and cellulose ether grade. Final dosage should always be confirmed through viscosity testing and stability evaluation.
Viscosity loss may be caused by surfactant incompatibility, pH changes, electrolyte level shifts, temperature fluctuations, oil or fragrance interaction, preservative effects, poor hydration during manufacturing, or an unsuitable cellulose ether grade. A full stability test under relevant storage conditions is recommended.
Start by defining cleanser type, surfactant system, target viscosity, pH, clarity target, moisturizing system, active ingredients, suspension requirement, packaging format, and storage conditions. LANDERCOLL can recommend suitable HEC or selected cellulose ether grades based on your specific formulation requirements.
Whether you produce facial cleansing gel, foaming facial cleanser, cream facial cleanser, mild facial cleanser, exfoliating facial cleanser, sensitive-skin cleanser, herbal facial cleanser, or sulfate-free facial cleanser — LANDERCOLL can help you choose the right cellulose ether grade for better mild viscosity control, smooth texture, suspension stability, and formulation consistency.
Our team supports facial cleanser manufacturers with grade recommendations, dosage guidance, compatibility testing direction, sample supply, and technical documentation.
LANDERCOLL cellulose ether products are manufactured for industrial and commercial use. All formulation data, dosage references, and application guidance provided are for general reference only. Final product performance must be confirmed through testing under your specific formulation, process, and storage conditions.
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