Landercoll HEC Showcased at Asia Pacific Coatings Show 2025

Asia Pacific Coatings Show

Hydroxyethyl Cellulose (HEC) for Coatings: Meet LANDU at APCS 2025

The Asia Pacific Coatings Show (APCS) is a premier event for the coatings industry, and LANDU, a leading Hydroxyethyl Cellulose (HEC) manufacturer, will be showcasing its Landercoll HEC at APCS 2025. This event provides a platform to demonstrate the benefits and applications of LANDERCOLL® HEC in various coating formulations.

We sincerely invite you to visit the Landu booth at the Asia Pacific Coatings Show 2025. 

This article provides insights into Hydroxyethyl Cellulose (HEC), its applications, and what to expect from LANDU at the Asia Pacific Coatings Show 2025.

Understanding Hydroxyethyl Cellulose (HEC) and its Importance

Hydroxyethyl Cellulose (HEC) is a non-ionic, water-soluble polymer derived from cellulose. It is widely used as a thickener, stabilizer, and rheology modifier in various industries. Its ability to control viscosity, provide water retention, and enhance film formation makes it an essential additive in paints and coatings.

Key Properties of HEC

  • Thickening Agent: Increases the viscosity of water-based formulations.
  • Stabilizer: Prevents settling and separation of components in mixtures.
  • Rheology Modifier: Controls the flow and leveling properties of coatings.
  • Water Retention: Improves the workability and open time of cement-based products.
  • Film Formation: Enhances the appearance and durability of coatings.
LANDU-LANDERCOLL-Hydroxyethyl-Cellulose
landercoll hec Thickening Agent

LANDU: A Leading HEC Manufacturer

LANDU is a renowned Hydroxyethyl Cellulose manufacturer in China, known for its high-quality HEC products tailored for specific applications. With advanced R&D capabilities, rigorous quality control, and globally recognized certifications, LANDU delivers reliable and industry-compliant HEC solutions. LANDU’s commitment to innovation and customer satisfaction makes it a trusted partner in the coatings industry.

LANDU's HEC Product Range

LANDU offers a wide range of HEC chemicals, including:

  • Normal & Standard Type
  • Biostable Type
  • Hydrophobic Type
  • Associative Type
LANDU-LANDERCOLL-Hydroxyethyl-Cellulose-Product

Why Choose LANDERCOLL® HEC?

LANDERCOLL® HEC, manufactured by LANDU, offers several advantages:

Excellent Thickening & Water Retention

Apply-coating-and-paint

Enhances viscosity and prevents water loss in paints and coatings.

Suspension & Dispersion

Excellent Rheological Property

Effectively suspends pigments and fillers, preventing settling.

Improved Color Acceptance

Improved Color Acceptance
Helps achieve better color uniformity and intensity.

Excellent Rheological Property

Easy to Dissolve
Maintains specific viscosity under high and low shear conditions.

Why Choose LANDERCOLL® HEC?

At the Asia Pacific Coatings Show 2025, LANDU will be highlighting its Landercoll HEC. LANDERCOLL® HEC is specifically designed to provide optimal performance in various coating formulations, balancing viscosity control with ease of application.

Benefits of LANDERCOLL® HEC

  • Easy to Dissolve: Disperses quickly in water-based systems.
  • Excellent Leveling: Provides a smooth and even finish.
  • Good Sag Resistance: Prevents coatings from sagging on vertical surfaces.
  • Versatile Application: Suitable for a wide range of paints and coatings, including decorative paints, industrial coatings, and architectural coatings.
LANDU-Hydroxyethyl-Cellulose-HEC-free-sample

Applications of LANDERCOLL® HEC

Emulsion Paints

Emulsion Paints

Improves viscosity, prevents sagging, and enhances workability and film formation.
Textured Paints

Textured Paints

Thickens the base, improves the suspension of fillers, and stabilizes consistency.

Emulsion Polymerization

Emulsion Polymerization

Thickens medium, stabilizes emulsion, improves dispersion, and enhances consistency.

LANDU at APCS 2025: What to Expect

Visitors to the LANDU booth at APCS 2025 can expect to learn about the latest advancements in HEC technology and how Landercoll HEC can enhance their coating formulations. 

The LANDU team will be available to provide technical support, formulation guidance, and custom solutions tailored to meet specific needs.

Learn More About LANDU Customer Service
lab-landu
LANDU-LANDERCOLL-HEC-Powder-Free-sample

Product Demonstrations

See firsthand how Landercoll HEC performs in various applications.

Technical Consultations

Discuss your specific formulation challenges with LANDU’s team of experts.

Partnership Opportunities

Explore potential collaborations with LANDU as a trusted HEC supplier.

Free Samples

Request a free sample of Landercoll Mid/Low Viscosity HEC to test in your own formulations.

Conclusion: Optimizing Coatings Formulations with HEC: Insights from LANDU at APCS 2025

LANDU’s participation in the Asia Pacific Coatings Show 2025 underscores its commitment to delivering high-quality HEC solutions to the coatings industry. With LANDERCOLL® HEC, formulators can achieve optimal performance in their coating formulations, balancing viscosity control with ease of application.

Visit LANDU at APCS 2025 to discover how LANDERCOLL® HEC can enhance your products and drive your success.

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LANDU-one-stop-service

Related Products

For more information about LANDU and its HEC products, visit LANDU for personalized assistance. Consider LANDERCOLL® HPMC, LANDERCOLL® HEMC, ACCURATE® Redispersible Polymer Powder, and NOVASTAR® PCE-Superplasticizer to further enhance your formulations.

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