LANDU highlights the work of our Hydroxyethyl Cellulose as part of a major exhibition opening in March in Nuremberg city of Germany, renowned for boosting sustainability in coatings with bio-based and biodegradable additives. Our HEC powder, an emulsifier, stabilizer, and disperser in Paint and Coatings, attracted the attention of personnel with the characteristics of great resistance to salt, enzyme, pH and temperature fluctuation, as well as its thickening effect. Consistent with the idea of the European Coatings Show, it features barely any environmental impacts, demonstrating our long-term strategy of living in harmony with nature.